MediaGo, a global intelligent advertising platform, and hipto, France's leading lead generation specialist, have been awarded Gold in the "Content and Vertical Industries" category at the prestigious French digital marketing awards, Les Cas d'Or. The recognition stems from a benchmark performance marketing campaign within the highly competitive health insurance sector. Voted on by over 40 brand marketing directors, this award validates MediaGo’s technical proficiency and localized service capabilities within the European market.
MediaGo and hipto won Gold at Les Cas d'Or in the "Content and Vertical Industries" category.
The campaign targeted the saturated French health insurance market using the open web.
MediaGo utilized its SmartBid 3.0 technology and five deep learning models for real-time predictions.
The partnership achieved a 32% uplift in monthly conversion volume and a 53% increase in CTR.
SmartBid 3.0’s "global learning" mechanism reduced campaign cold start times by 50%.
Lead volumes saw a threefold increase over the long term despite market saturation.
The French health insurance market is characterized by high competition and a heavy reliance on traditional search and social media channels. This reliance often leads to inflated costs per acquisition (CPA) and traffic inflation. MediaGo and hipto addressed these challenges by establishing the open web as a third core acquisition pillar. By integrating native advertisements into premium local news and information publishers, the partnership provided a scalable growth blueprint that effectively bypassed traditional traffic bottlenecks.
The success of the campaign was driven by MediaGo’s upgraded SmartBid 3.0 and five integrated deep learning models. This technology allows for the real-time prediction of conversion probability for every ad impression. When paired with hipto’s high-frequency creative iterations—updated three to five times per week—the platform was able to continuously identify high-potential audience clusters. Furthermore, the "global learning" feature of SmartBid 3.0 enabled campaigns to bypass traditional cold-start delays, achieving stable monetization from the first day of deployment.
Through the use of SmartBid 3.0’s MaxCV mode, the campaign realized significant improvements in both volume and cost-efficiency. Data indicated a 32% immediate rise in monthly conversions and a 2.6% decrease in CPA, even as mobile budget allocations increased by 48%. These results demonstrate that large-scale volume growth and margin preservation are achievable simultaneously in complex vertical markets.
Leo Ye, Head of Partnerships at MediaGo, stated: "Winning the Les Cas d'Or Gold for Performance Marketing is a strong endorsement of MediaGo's technical strength and localized service capabilities. We remain committed to a performance-driven, advertiser-centric approach, deepening our footprint in the French market to help advertisers break through growth bottlenecks in a saturated landscape."
Looking forward, MediaGo plans to further expand its presence in Europe, focusing on deep learning to enhance native advertising outcomes and deliver sustainable growth for global partners.
MediaGo is a leading intelligent advertising platform. Based on deep learning algorithms, MediaGo empowers businesses of all scales, creating tangible value for companies. With 12 operational centers worldwide, MediaGo has successfully provided localized and comprehensive business growth services to over 10,000 partners.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.