Locafy has announced the upcoming release of Poseidon, its advanced Answer Engine Optimization (AEO) platform designed to improve visibility across AI-driven search platforms. The launch follows strong AI search ranking performance achieved by independent State Farm agency customers using Locafy’s AI-focused search optimization technologies.
The company said the results demonstrate growing opportunities for businesses to improve discoverability as online search behavior increasingly shifts from traditional search engines toward generative AI platforms and AI-generated recommendations.
Locafy stated that Poseidon is designed to help businesses improve visibility within AI-generated search responses and answer engine environments.
The company analyzed performance data from 128 independent State Farm agencies that had been active clients for more than 60 days. The evaluation measured results across 101 insurance-related keywords and more than 2,600 AI search queries across ChatGPT, Claude, and Gemini.
According to the analysis, agencies achieved a 76% overall visibility rate across the three AI search platforms.
Additional findings included:
The analysis also showed that multiple agencies secured #1 rankings for competitive insurance-related keywords including “insurance agency,” “State Farm quote,” “car insurance,” and “insurance agency near me.”
Locafy believes the results reflect broader changes in digital discovery behavior as consumers increasingly use generative AI platforms to search for products, businesses, and services.
According to Danielle De Frances of LoHi Digital, which manages the participating agencies, AI search visibility is becoming increasingly important for customer acquisition and digital marketing performance.
“We are highly encouraged by the results and visibility generated across major AI search platforms and believe AI-driven search is becoming an increasingly important factor in client acquisition and growth within digital marketing,” said Danielle De Frances.
The company recently introduced a lower-cost AI Citation product focused on improving rankings and discoverability within AI-generated search results.
Locafy stated that customer adoption and engagement around AI-focused search optimization products continue to accelerate as businesses seek competitive advantages within emerging AI discovery ecosystems.
Locafy executives positioned Poseidon and the company’s AI Citation products as part of a larger long-term opportunity tied to the evolution of AI-powered search experiences.
“These results exceeded our expectations, and we believe these outcomes validate the effectiveness and scalability of our platform across the leading generative AI search engines and reinforce the significant opportunity emerging around AI search visibility,” said Gavin Burnett, CEO of Locafy. “Based on the strong performance we are seeing, we intend to accelerate our marketing initiatives around AI citations and AI search optimization across our customer base and partner network.”
Locafy COO Jason Jackson added that the consistency of ranking outcomes across competitive insurance-related searches demonstrated the scalability of the company’s AI search optimization technology.
“What stands out in these results is not only the strength of the rankings achieved, but the consistency and repeatability of the outcomes across a highly competitive industry vertical. We believe this validates the scalability of our technology platform and its ability to deliver meaningful AI search visibility for businesses operating in demanding search environments,” said Jackson.
As generative AI platforms continue reshaping online discovery and search behavior, Answer Engine Optimization (AEO) strategies focused on AI-generated recommendations and conversational search visibility are becoming an increasingly important component of modern digital marketing initiatives.
Founded in 2009, Locafy (Nasdaq: LCFY, LCFYW) is focused on helping local, national, and brand-focused businesses improve visibility across online and AI search engines through proprietary SEO technologies, automation, and AI-driven optimization capabilities.
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