KLOTA, a Sweden-based digital performance consultancy focused on e-commerce growth, has introduced two new expert-led audit services: SEO Analysis and Google Ads Analysis. Offered at fixed prices with no ongoing commitments, these manual reviews provide prioritized, actionable recommendations delivered quickly to help online retailers identify and address performance barriers.
Quick Intel
KLOTA’s new audit services address a common challenge for e-commerce businesses: gaining clear, unbiased insights into SEO and Google Ads performance without committing to long-term agency relationships. The offerings build on the company’s existing free diagnostic tools by providing deeper, human-led analysis tailored to online retail needs.
The SEO Analysis delivers a comprehensive review from Google’s viewpoint. It evaluates technical health, on-page elements, content effectiveness, and backlink quality to pinpoint ranking obstacles. Recommendations are sorted by potential business impact, with clear explanations of required actions, rationale, and estimated effort level. Priced at SEK 5,900 (approximately EUR 520), the audit is completed and delivered within five business days.
The Google Ads Analysis offers an in-depth manual examination of the entire account structure and performance drivers. It assesses conversion tracking accuracy, campaign organization, bidding approaches, keyword strategy, search term data, ad creatives, extensions, and integration with Shopping/Merchant Center. Designed for advertisers spending at least SEK 10,000 monthly (approximately EUR 880), the service identifies opportunities to improve return on ad spend (ROAS) and budget efficiency. Priced at SEK 7,500 (approximately EUR 660), results are provided within ten business days.
Both audits follow a transparent, no-commitment structure uncommon in the industry, where detailed analyses often tie into ongoing retainers. Clients receive a prioritized action list in a PDF report sent via email, along with the option for a 30-minute follow-up discussion to clarify findings. Businesses can apply recommendations themselves, share them with current partners, or evaluate KLOTA for additional managed services.
“We see too many e-commerce businesses running Google Ads campaigns or working on SEO without a clear picture of what’s actually holding them back,” said Anders Karlsson, founder of KLOTA. “These audits give them a concrete, prioritized action plan they can act on immediately. No fluff, no generic advice – just specific recommendations based on what we find in their account or on their site.”
KLOTA’s diagnostic suite now includes four tools: the free AI Visibility Analyzer and Shopping Feed Analyzer for rapid automated insights, plus the two new expert audits for thorough, hands-on evaluation. This progression supports e-commerce brands at different maturity levels, from quick self-checks to detailed strategic reviews—all without binding contracts.
About KLOTA
KLOTA is a digital performance consultancy based in Borås, Sweden, specializing in Google Ads management, SEO, and data-driven growth strategies for e-commerce businesses. With over 15 years of hands-on experience in online retail, KLOTA combines deep technical expertise with practical, results-oriented advice. The company serves e-commerce brands across Sweden and internationally.
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