iQuanti has formed a strategic partnership with Profound to launch a full-funnel Answer Engine Optimization (AEO), also known as Generative Engine Optimization (GEO), platform that allows brands to track, measure, and scale visibility across leading AI-powered search and discovery tools.
The collaboration embeds Profound’s AI visibility intelligence directly into iQuanti’s existing AI Search offering, giving marketers clear insight into how their brands appear and are recommended within generative AI responses. Brands can now treat Answer Engine visibility as a performance channel with the same rigor applied to traditional search and paid media campaigns.
Arnab Sen, CEO at iQuanti, highlighted the strategic importance of the partnership:
"As a data-driven digital marketing leader, iQuanti is uniquely equipped to help brands navigate the AI search revolution. With this partnership, we're enhancing our search solution, to give brands unprecedented visibility into how they appear across Answer Engines – transforming passive discovery into a measurable and actionable part of their marketing strategy."
Ben Grosse, Head of Partnerships and Growth at Profound, underscored the changing discovery landscape:
"AI-generated answers are quickly becoming the first place people turn to discover brands online. As more journeys start in ChatGPT, Perplexity, or Google AI Mode instead of ten blue links, brands need to understand exactly how these systems interpret, talk about, and recommend their products. By combining Profound's real-time AI visibility intelligence with iQuanti's performance marketing expertise, we're turning answer engines from a black box into a channel teams can actively shape, optimize, and tie back to real business outcomes."
The solution builds on iQuanti’s proprietary GEO research that analyzed over eight million data points, identifying both traditional SEO signals and previously overlooked factors that influence brand citations in AI-generated answers. With Profound’s data now integrated, clients gain real-time dashboards and optimization workflows to monitor performance across major LLMs and implement targeted improvements.
Justin Harris, VP of Search Solutions at iQuanti, emphasized the combined strength:
"This partnership represents the convergence of solution expertise and enhanced AI visibility. By integrating Profound's real-time visibility intelligence into our optimization solutions, we're helping brands understand how they appear in AI answers as well as actively improve and scale that visibility across LLM platforms."
As AI-driven research becomes the default entry point for consumer and B2B buying journeys, visibility within Answer Engines will increasingly determine market share and brand consideration. The iQuanti-Profound partnership positions brands to compete and win in this new zero-click discovery environment.
About iQuanti
iQuanti drives powerful and predictable digital marketing performance for some of the largest global brands through an approach rooted in AI, data science, and deep industry expertise. The company delivers comprehensive solutions across four key areas: Performance Marketing, Creative Design & Experience Optimization, Marketing Analytics, and Marketing Technology Optimization - and operates globally across North America, EMEA, and LATAM markets. iQuanti has earned a place in the Inc. 5000 list ten times, was recognized in the inaugural AdWeek 100: Fastest Growing Agencies and the Fast 50 Asian American Businesses lists, and is named in The Search Engine Optimization Solutions Landscape, Q1 2025 Report, an overview of notable vendors in the SEO space published by Forrester.
About Profound
AI is a new front door to every business. People no longer just search, they also ask AI. Profound is a new-age marketing platform relied on by thousands of leaders globally to understand and control what AI says about their brand, and empower their teams to create AI-optimized content that increases brand awareness. Trusted by industry titans like Figma, Ramp, MongoDB, Chime, and U.S. Bank, Profound arms marketers with the tools to win in a future where AI agents, not just blue links, define discovery. Win the zero-click internet with Profound.
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