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Hyperquake, an independent creative strategy, branding, and experience design agency, has appointed Gabrielle Schweickart as Director, Growth Marketing, Media, and Analytics. In this full-time role, Schweickart will lead performance marketing efforts across client portfolios, bridging brand strategy with measurable business outcomes.
Quick Intel
Gabrielle Schweickart brings extensive expertise in performance-driven marketing to Hyperquake, where she will collaborate across teams to design and execute campaigns that deliver tangible results. Her recent leadership at Vera Bradley involved supporting a full rebrand—including refreshed brand ethos, identity, website, product strategy, storytelling, media planning, and audience approach—while focusing on funnel activation and new customer growth that reversed prior stagnation.
"We aimed high to fill this deeply collaborative role supporting multiple clients and requiring exceptional communication, client leadership, and the ability to translate marketing performance into clear business outcomes," said Josh Belcher, Hyperquake's Managing Director of Brand Building. "Building on our growth team's solid foundation for brand strategy/campaigns and performance/lifecycle marketing, with Gabrielle's leadership, we are already helping our clients design and execute performance marketing campaigns at the highest levels."
Prior to Vera Bradley, Schweickart spent seven years at Grandin Road, advancing from Digital Marketing Specialist to Digital Marketing Director. She built and scaled a comprehensive digital program that expanded significantly across multiple channels, demonstrating her ability to drive efficient, high-impact media investments.
"Hyperquake has an incredible reputation and an insanely talented team," said Schweickart. "The authenticity and passion the HQ team brings to every project they work on is what I believe sets us and our work apart – it's just so good. Every time."
Her firsthand experience as a Hyperquake client provides unique insight into integrating brand campaigns with performance and lifecycle marketing, enabling her to deliver added value for the agency's prestigious clientele.
About Hyperquake
Hyperquake is an independent creative strategy, branding, and experience design marketing agency founded in 1986. With locations in Cincinnati, Salt Lake City, Brooklyn, and Portland, Hyperquake builds ambitious brands and experiences for those eager to activate a vision. Hyperquake specializes in strategic innovation, branded experiences, and scaling organizations for growth, working with companies ranging from small startups to global enterprises.
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