Choozle has announced an expanded set of Amazon DSP capabilities designed to help advertisers manage campaign execution, audience activation, conversion tracking, and omnichannel media workflows directly within the Choozle platform.
The latest release builds on Choozle’s ongoing investment in Amazon DSP innovation and aims to simplify enterprise-grade media buying by reducing operational complexity and improving campaign management efficiency across digital advertising channels.
According to Choozle, the updated Amazon DSP offering is designed to centralize more of the campaign lifecycle into a single platform experience for advertisers, agencies, and growth-focused brands.
The company stated that advertisers are increasingly seeking connected workflows and faster execution as digital media environments become more fragmented and operationally complex.
"Advertisers need connected execution and less friction in fragmented media environments." -Tina Starr, Choozle CEO
The expanded platform capabilities include campaign and ad group management tools, Amazon audience-building workflows, conversion tracking integrations, and creative approval processes that can now be managed directly through Choozle’s interface.
"Advertisers are under increasing pressure to move faster, prove performance, and manage growing complexity across channels," said Tina Starr, CEO of Choozle. "Our continued investment in Amazon DSP capabilities reflects Choozle's commitment to building a more connected, flexible, and efficient media buying experience. By bringing more of the Amazon DSP workflow directly into Choozle, we're helping advertisers streamline execution, activate audiences more intelligently, and drive stronger business outcomes from a single platform."
The updated offering enables marketers to access Amazon’s audience targeting capabilities while building and managing audience strategies within Choozle’s platform environment.
Choozle also introduced support for Amazon ad tags, allowing advertisers to track website actions and conversion events more effectively across campaigns. According to the company, the functionality is intended to improve attribution visibility and campaign performance measurement.
The release additionally includes creative approval integrations and workflow automation tools designed to reduce manual processes tied to media activation and campaign management.
Key enhancements include:
Choozle stated that its provider-agnostic DSP infrastructure is designed to support scalable omnichannel media activation while enabling future integrations across advertising ecosystems.
The company said the framework allows advertisers to maintain more consistent workflows across multiple channels and platforms while improving operational efficiency and scalability.
Advertisers and agencies can also choose between self-service campaign management or strategic support from Choozle’s media and platform teams depending on their operational requirements.
The announcement reflects continued demand across the digital advertising industry for unified advertising technology platforms capable of simplifying campaign execution, audience management, attribution, and cross-channel optimization within increasingly complex media ecosystems.
About Choozle
Choozle helps agencies and growth brands take control of digital advertising and turn spend into measurable growth. Built around audience-first planning, transparent measurement, and platform-agnostic execution, Choozle moves advertisers beyond buying media toward managing outcomes across the full digital advertising ecosystem. The result is greater clarity, accountability, and confidence in every growth decision.
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