Verve The Live Agency, a multi-award-winning experiential agency, has appointed Michael Pring as Global Client & Development Director to accelerate its international expansion and strengthen client partnerships across Europe, the US, and APAC. Pring joins the senior leadership team on September 8, 2025, bringing extensive experience to support Verve’s growth strategy.
Verve appoints Michael Pring as Global Client & Development Director.
Pring joins on September 8, 2025, to lead international growth.
Focuses on new client opportunities and Verve Singapore’s launch.
Brings 25+ years of experience from AMV BBDO, leading global brands.
Verve operates in London, Dublin, Amsterdam, and Singapore.
Agency recognized with awards like CSR Agency of the Year 2025.
Michael Pring’s appointment marks a pivotal step for Verve as it scales its global presence. With operations in London, Dublin, Amsterdam, and the newly launched Singapore office, Verve aims to deepen client relationships and unlock new opportunities. “This is a significant hire for Verve,” said Ronan Traynor, Founder & CEO of Verve. Pring’s role will focus on strategic development in key markets, leveraging his expertise to drive business impact through live experiences.
Pring brings over 25 years of experience, including a decade at AMV BBDO in London, where he served as Chief Marketing Officer, Deputy Chairman, and Chief Operating Officer. He led global campaigns for brands like Guinness/Diageo and PepsiCo International Beverages, shaping sponsorships and innovation launches. “I’m really impressed with the business Ronan has built over the years,” said Pring, expressing enthusiasm for contributing to Verve’s next phase of growth.
As a certified B Corp and part of The Opus Group, Verve is recognized for its award-winning experiential work, including Best Event Team at the 2025 Campaign Experience Awards and Event of the Year at the European Sponsorship Awards. Pring’s leadership will support the launch of Verve Singapore and enhance client partnerships across diverse markets, reinforcing the agency’s commitment to creative excellence and business impact.
Verve’s appointment of Michael Pring positions the agency to capitalize on its recent growth and deliver innovative, client-focused experiential solutions worldwide.
Verve is a multi-award-winning experiential agency and certified B Corp, with offices in Dublin, London, Amsterdam, and Singapore. Part of The Opus Group, a global network of leading experiential agencies, Verve has recently been recognised with Best Event Team at the 2025 Campaign Experience Awards, CSR Agency of the Year at The Drum Awards, and Event of the Year at the European Sponsorship Awards.
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