TEAM LEWIS, the global marketing agency, has announced a series of strategic leadership hires for its US operations. This expansion comes in response to an increasing client demand for integrated solutions that bridge the gap between traditional brand strategy and modern digital performance. As the marketing landscape becomes increasingly shaped by visibility within Large Language Models (LLMs), these new appointments are designed to deliver forward-thinking counsel and innovative strategies that support both global clients and the agency’s internal brand development.
Danielle Malvesti joins as SVP, Strategy, bringing 17 years of cross-sector experience.
The team includes a new Managing Director of Brand Strategy to support integrated campaigns.
A dedicated SEO/GIO specialist has been hired to focus on AI-powered platform rankings.
Desiree DiIeso, SVP of Media, will lead the integration of paid and organic channels.
The agency is prioritizing Generative AI Optimization (GIO) to maintain client visibility in LLMs.
These hires reinforce TEAM LEWIS’s foundation for delivering multi-channel, measurable commercial impact.
Danielle Malvesti is a brand and communications strategist with 17 years of experience across brand strategy, B2B campaigns, events, and corporate communications in Professional Services, Travel, Technology, Healthcare, and Financial Services sectors. With a background in business and change management, she specializes in helping organizations identify opportunities, clarify narratives, and engage key audiences. Danielle excels at translating business objectives into integrated, multi-channel strategies that drive measurable commercial impact, offering TEAM LEWIS a pragmatic, results-driven approach to brand and communications.
"As an independent agency at the forefront of innovation, we are committed to investing in areas that deliver tangible value to our clients," said Yvonne van Bokhoven, Chief Operating Officer, Global at TEAM LEWIS. "Our industry's future is integrated, and these strategic hires enable us to guide clients through this evolution."
Desiree DiIeso brings more than 15 years of integrated media experience across both B2B and B2C. Her expertise spans paid and organic social, programmatic, search, CTV, digital out-of-home, and traditional channels, paired with deep experience in analytics and measurement frameworks that tie media performance to business outcomes. With a holistic, cross-industry background, she aligns media strategy to complex buyer journeys—blending creativity with performance-driven marketing to deliver measurable impact.
The addition of an SEO/GIO specialist specifically addresses the shift toward AI-native search and discovery. By focusing on digital content visibility and rankings within AI-powered platforms, the agency ensures that client narratives remain discoverable as traditional search engines evolve. These new skills keep the agency aligned with the rapid technological shifts currently reshaping how businesses and consumers interact with digital content.
These hires form the foundation of TEAM LEWIS's integrated services, enhancing the agency's global offerings across its 27 international offices. By blending deep strategic insight with technical performance expertise, the agency continues to position itself as a guide for organizations navigating the complexities of the modern, AI-influenced marketing environment.
TEAM LEWIS delivers creative campaigns for commercial and community causes. Founded in 1990 and headquartered in London, the agency operates across 27 offices throughout Asia, EMEA and North America.
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