Sprinklr, the leading unified customer experience management (Unified-CXM) platform, has named Anthony Coletta as Chief Financial Officer, reporting to President and CEO Rory Read, to oversee financial operations, planning, investor relations, and strategic growth initiatives for the company serving 1,900+ enterprises, including 60% of the Fortune 100.
Coletta joins Sprinklr at a pivotal moment, following a series of executive transitions, including Rory Read’s appointment as CEO in November 2024 and the departure of former CFO Manish Sarin in September 2025. With a robust background steering SAP’s $10B North American operations and boosting market value as Chief Investor Relations Officer, Coletta is poised to strengthen Sprinklr’s financial foundation. “We are thrilled to welcome Anthony to the Sprinklr team,” said Rory Read. “His proven track record in scaling fast-paced businesses, driving financial performance, and strategic growth makes him an ideal leader to guide our financial operations as we continue our transformation journey.” His expertise across Europe, Latin America, and the U.S. equips him to navigate Sprinklr’s global operations, serving clients like Microsoft, P&G, and Samsung.
Coletta’s appointment follows Sprinklr’s reaffirmed financial guidance for Q2 and FY2026, signaling confidence despite recent leadership changes. The company’s stock (CXM) closed at $7.759 on October 7, 2025, slightly up from $7.75 the previous day, with a year-to-date range of $6.75–$9.685, as shown in the finance card above.
“Sprinklr has established itself as a true innovator in unified CX management, and I am honored to join the leadership team at this transformative time,” said Coletta. “The company has built an impressive foundation, and I look forward to working alongside this team to strengthen our financial position and drive operational excellence.” His focus will leverage Sprinklr’s AI-native platform, which integrates social media, marketing, customer feedback, and contact center management to deliver seamless customer experiences for 1,900+ enterprises.
Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. By combining human intelligence with the enhancements and insights of artificial intelligence, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. Today, 1,900+ enterprises — including Microsoft, P&G, Samsung, and 60% of the Fortune 100 — rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.
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