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RainFocus has announced "Connecting Journeys" as the official theme for its flagship 2026 event, RainFocus INSIGHT. Scheduled for January 20-22 in Salt Lake City and online, the conference will serve as a central hub for event and marketing professionals to explore strategies for creating seamless, data-driven customer experiences that extend far beyond a single event.
Quick Intel
RainFocus announces "Connecting Journeys" as the theme for INSIGHT 2026.
The event takes place Jan. 20-22, 2026, in Salt Lake City and virtually.
It will focus on driving cohesive customer journeys and real-time personalization.
The session catalog will be revealed during a virtual Premiere event on Nov. 5, 2025.
An expert panel will discuss key trends in AI, event measurement, and innovation.
Early-bird registration for the in-person and digital event closes on Nov. 30, 2025.
The "Connecting Journeys" theme underscores a strategic shift in event marketing, moving from treating events as isolated occurrences to integrating them into a continuous customer lifecycle. The conference will explore how to leverage a unified event platform to activate engagement data in real time, transforming insights into personalized experiences across the entire sales and marketing ecosystem. As Rodney Hart, VP of Events at RainFocus, stated, "A successful event strategy must be a continuous customer journey, not a siloed moment."
The programming for INSIGHT 2026 will officially commence with a virtual kickoff event, INSIGHT Premiere, on November 5, 2025. This session will feature the first look at the full session catalog and a panel discussion moderated by Ashleigh Cook, CMO of RainFocus. The panel, featuring industry experts from ELX and Opus Agency, will delve into three critical trends: leveraging AI and bridging skills gaps, prioritizing the right event KPIs, and incorporating innovation without overburdening teams.
RainFocus INSIGHT consistently attracts leaders from the events, marketing, and technology sectors. The 2026 edition will continue this tradition, featuring insights and best practices from major organizations including Microsoft, Salesforce, Workday, and DocuSign. Attendees can expect to gain actionable data and transformative solutions for enhancing their event strategies and overall marketing impact.
RainFocus INSIGHT 2026 is positioned to be a pivotal industry event for professionals focused on the future of event marketing. By centering on the connection between data, personalization, and the end-to-end customer journey, the conference will provide a critical roadmap for leveraging events as a powerful engine for sustained business growth and engagement.
RainFocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data for exceptional events and optimized engagement throughout the customer journey. RainFocus powers flawless experiences with secure, scalable solutions to support the entire event lifecycle. The platform integrates with sales and marketing technologies, simplifying event registration, content management, and exhibitor activation across in-person, virtual, and hybrid experiences, all from a single dashboard. Leveraging real-time data, RainFocus provides actionable insights to drive personalization, accelerate qualification and lead conversion, and close deals.
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