Omni-Channel Solutions is strengthening its leadership to help brands navigate the rapidly shifting terrain of AI-driven digital commerce. The company has announced the appointment of Michael Amkreutz as its new Head of Strategic Growth & Partnerships. With over three decades of executive experience, Amkreutz is tasked with leading enterprise development and guiding clients through the complexities of AI-powered brand discovery and visibility.
Quick Intel
Michael Amkreutz appointed as Head of Strategic Growth & Partnerships.
He brings over 30 years of digital transformation experience from Adorama, Guitar Center, and Sears.
His role will focus on business development and strategic partnerships.
A key priority is growing the Omni 360™ AI visibility assessment service.
The service helps brands understand their discoverability in AI-curated environments like LLMs.
This hire addresses the critical market shift in how brands are discovered online.
Amkreutz's extensive background positions him to address a core challenge for modern brands. His most recent role was as CEO of Adorama, where he strengthened its ecommerce strategy and digital infrastructure. His prior executive experience at major retailers like Guitar Center and Sears has equipped him with deep expertise in integrating customer strategy, technology, and operational efficiency—a skillset critical for succeeding in today's algorithm-driven marketplace.
A central part of Amkreutz's mandate will be the growth of the company's Omni 360™ AI visibility assessment. This service provides brands with a holistic scorecard and a strategic roadmap to improve their discoverability within large language models and other AI systems. As fewer traditional searches result in clicks, understanding and optimizing for this new form of digital presence has become a business imperative for maintaining competitive advantage.
In his new capacity, Amkreutz will lead enterprise business development, manage strategic accounts, and cultivate key partnerships. He will work closely with internal teams to ensure that client strategies are aligned with execution, delivering measurable outcomes. His leadership is expected to be instrumental in helping clients turn the complexity of AI-driven commerce into a clear, actionable growth strategy.
The appointment of Michael Amkreutz signals Omni-Channel Solutions' commitment to being at the forefront of the AI-powered commerce revolution. By bringing on an executive with a proven track record of navigating digital transformation, the company is equipping itself to better guide brands through a period of unprecedented change, helping them gain clarity on their current position and build a roadmap for future success.
About Omni-Channel BPO, Inc. d.b.a. Omni-Channel Solutions
Omni-Channel Solutions helps brands and agencies scale smarter in the era of AI-driven digital commerce. Founded in 2017, the company delivers fully integrated solutions across marketplaces, media, creative, SEO, and global workforce operations. With a U.S.-based strategic HQ and an AI-enabled operations team in the Philippines, Omni-Channel Solutions offers a hybrid model that blends strategic clarity with executional speed and efficiency. The company also serves as a white-label partner to leading agencies looking to expand capabilities while maintaining quality and cost control.
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