MERGE, a prominent marketing and technology agency, has named Cait Vlastakis Smith as Executive Vice President of Creative Strategy. With extensive experience from Meta, where she led content and UX teams for Facebook, Messenger, and Instagram, Cait brings expertise in data-driven content strategy and design to enhance MERGE’s offerings for technology and healthcare brands.
Cait’s role will center on advancing digital strategy, creative storytelling, and experience design across MERGE’s technology and healthcare clients. Her background in building growth, privacy, and safety features at Meta, coupled with prior roles at New Kind, Centerline Digital, and Globant, equips her to deliver evocative, consumer-grade experiences that align with business outcomes.
Before Meta, Cait spearheaded brand strategy for SaaS and technology clients at New Kind and led global redesigns and content campaigns for IBM, Red Hat, and GE at Centerline Digital. At Globant, she transformed customer journeys in insurance and healthcare through service design. Her work at Campbell Alliance further honed methodologies for pharmaceutical and biotech sectors, enhancing managed markets and clinical development.
“In the age of AI, we need to elevate creative and content capabilities across all mediums, from print to digital to physical, integrating data and technology,” said Stephanie Trunzo, CEO of MERGE. “Cait's uniquely exuberant drive for efficient design and accurate, ethical content will catalyze our ability to create evocative, personalized, consumer-grade experiences at scale.”
Reflecting on her appointment, Cait shared, “I'm excited to partner with our talented MERGE teams and help our clients showcase their unique value through thoughtfully designed touchpoints, breakthrough creative that’s connected to business outcomes, and strategic storytelling that strengthens relationships between people and brands.”
Cait’s addition to MERGE’s executive team, alongside recent appointments like Heidi West and John Bracey, strengthens the agency’s mission to integrate AI, creativity, and human insight for impactful health and wellness campaigns. For more details, visit MERGE’s website.
MERGE is a marketing and technology agency built for the intersection of health and wellness. Powered by human insight, creativity, and AI, MERGE weaves storytelling through technology to turn complexity into clarity and shape personalized experiences that strengthen relationships between people and brands.
With 750+ specialists across Atlanta, Boston, Chicago, Denver, Kansas City, Los Angeles, New York, and Raleigh, MERGE partners with leading brands like Abbott, GE Healthcare, American Express, T-Mobile, and Coach to advance health, wellness, and happiness.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.