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IRIS Software Group, a leading global provider of accountancy, payroll, HR, and education software, has announced the appointment of Marissa Carlson as its new Chief Marketing Officer. Concurrently, the previous interim CMO, Jonathan Priestley, transitions to a newly created role as General Manager of Global Accountancy Solutions and Transformation. These strategic leadership changes reinforce the company's focus on customer-centric innovation and sustained business growth.
Quick Intel
IRIS Software Group appoints Marissa Carlson as Chief Marketing Officer.
Carlson brings nearly two decades of experience scaling high-growth tech firms.
Former interim CMO Jonathan Priestley becomes GM of Global Accountancy Solutions.
The moves aim to accelerate growth in core UK and North American markets.
Carlson will oversee global marketing strategy and team development.
Priestley will drive market strategy for the accountancy business segment.
A Proven Leader for Global Marketing
Marissa Carlson joins IRIS with a strong track record of building high-performing marketing teams and accelerating revenue for B2B software companies. She previously served as CMO at TigerConnect, where she led go-to-market strategy and brand repositioning, and at Intelerad, where she built global brand recognition and drove expansion. In her new role, effective November 10, Carlson will be responsible for overseeing all global marketing activities for IRIS, leveraging her customer-centric approach to capitalize on the company's significant market momentum.
Strengthening Focus on Core Accountancy Solutions
The appointment of Jonathan Priestley to the new role of General Manager for Global Accountancy Solutions and Transformation highlights the strategic importance of the accountancy segment to IRIS. With his deep expertise in launching cloud-based solutions and his close relationships with accountancy clients, Priestley is tasked with driving market strategy, product positioning, and commercial enablement. This ensures that IRIS's accountancy solutions, the foundation of the company's heritage, continue to evolve in line with customer needs and deliver the innovation and value the market depends on.
These executive appointments signal a strategic consolidation of leadership strengths as IRIS positions itself for its next chapter. By placing an experienced marketing leader at the helm of its global efforts and dedicating focused executive leadership to its core accountancy business, the company is structuring itself to enhance customer value, drive sales effectiveness, and accelerate growth both in established and new international markets.
Founded in 1978, IRIS Software Group is a global provider of mission-critical, cloud-hosted software solutions and services to more than 100,000 customers across 135 countries. IRIS is a trusted partner to businesses, finance, HR and payroll teams, educational organisations, and accountancy firms of all sizes, providing innovative operational solutions that streamline complex processes, maintain compliance, and unlock growth. Through simplifying, automating and providing insights on everyday mission-critical tasks for organisations of all shapes and sizes, IRIS ensures customers can look forward with certainty and confidence. IRIS is certified as a 2024 Great Place to Work® in the UK, Ireland, India, Romania, Canada and the USA. Follow IRIS on Facebook, Twitter, Instagram and LinkedIn. More information on its award-winning software solutions can be found here.
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