At Brandweek 2025, IRCODE unveiled Lens, the industry's first secure, white-labeled visual recognition infrastructure built specifically for enterprise brands. This technology allows companies to seamlessly integrate a proprietary scanning capability directly into their own mobile apps or web environments. With Lens, customers can scan anything from commercials and packaging to signage and media, instantly accessing interactive content and promotions without ever leaving the brand's controlled ecosystem.
IRCODE Lens is a white-labeled visual recognition infrastructure for enterprise brands.
It integrates directly into a brand's own app, keeping all interactions within its ecosystem.
The technology uses patented exact match AI to turn any image or object into a scannable touchpoint.
It provides granular, real-time attribution from TV, retail shelves, and live events.
The system is closed and content-specific, ensuring brands fully own all customer data and insights.
It addresses the loss of third-party data and fragmented attribution for marketers.
IRCODE Lens is designed to solve critical challenges for modern marketers, including fragmented attribution, the disappearance of third-party data, and a loss of control over the customer journey. Unlike open-ended discovery tools like Google Lens, Lens is a closed, content-specific system. Brands have complete control over what the technology recognizes and retain full ownership of all resulting customer insights and first-party data. This ensures precise, compliant analytics and transforms fleeting discovery moments into measurable, long-term customer relationships.
The solution provides a secure SDK and integration kit for deploying a branded scan experience, a private content recognition database, and a robust backend for asset management. This infrastructure delivers a true omni-channel attribution framework, capable of tracking user intent and behavior across all visual environments—from broadcast television to retail shelves and out-of-home media. All engagement is contained within the brand's own ecosystem, providing measurable attribution at every stage of the user journey while upholding strict privacy standards.
The practical application of Lens is demonstrated by its first deployment with BEONDTV. By embedding the SDK into its BEONDTV+ platform, the network allows viewers to scan live and on-demand content to shop products and access exclusive experiences directly within the app. This has already led to measurable lifts in engagement and conversion, proving how closed-loop visual recognition can turn passive viewing into direct, attributable action. IRCODE Lens sets a new standard by giving enterprises the infrastructure to transform every visual touchpoint into a secure, measurable, and owned moment of engagement.
IRCODE is a technology company redefining how people interact with the visual world, transforming static images, live broadcasts, and digital media into programmable, interactive experiences. Powered by patented computer vision and AI neural networks, IRCODE's Exact Match system enables instant engagement without QR codes, bridging the gap between content, commerce, and consumer behavior. From live sports to television, packaging, and public spaces, IRCODE powers a new infrastructure for attribution, interaction, and storytelling.
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