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Eva Skidmore Appointed Chief Marketing Officer at Sapiens


Eva Skidmore Appointed Chief Marketing Officer at Sapiens
  • by: PR Newswire
  • |
  • April 3, 2026

Sapiens International Corporation N.V. (Sapiens) today announced that Eva Skidmore joins the company as the Chief Marketing Officer (CMO). She will lead the global Marketing team and be responsible for advancing the company's go-to-market (GTM) strategy and transformation.

Quick Intel

  • Sapiens appoints Eva Skidmore as Chief Marketing Officer to lead global marketing efforts
  • Eva will place AI at the core of marketing strategy to unify Marketing, Sales, Product, and Partnerships
  • Focus on transforming demand creation, activation, and scaling with precision, speed, and measurable impact
  • Eva brings extensive experience from JAGGAER, Salesforce, Microsoft, Oracle, RightNow Technologies, and Socrata
  • She has a proven track record in brand and product marketing, demand generation, GTM strategy, and revenue-aligned operations
  • Appointment supports Sapiens’ evolution as a leader in intelligent, AI-powered insurance software solutions

"Eva Skidmore is a visionary and expert marketing leader with a strong track record of driving growth in global B2B SaaS organizations, including complex, private equity-backed environments," said Sapiens Chief Revenue Officer James Hannay. "She brings deep expertise across brand and product marketing, demand generation, go-to-market strategy, and revenue-aligned marketing operations with a consistent focus on measurable impact, execution, and close partnership with Sales."

Eva joins Sapiens from JAGGAER, where she led a Marketing transformation. She has a global orientation and builds collaborative teams with a human-centered leadership approach. Eva held marketing leadership roles at Salesforce, Microsoft, Oracle, RightNow Technologies, and Socrata, supporting teams across the Americas, EMEA, and APAC. Eva was instrumental during multiple periods of scale, transformation, and successful exits.

"I'm thrilled to join Sapiens at such a defining moment in its evolution," said Eva. "The company has a strong foundation - deep customer relationships, powerful technology, and an incredible team that's ready to innovate fast. I'm excited to bring my experience in AI, marketing, and modernization to help Sapiens keep leading the industry with its intelligent solutions. It's an honor to be part of shaping what's next!"

Eva is based in Bozeman, Montana and holds an MBA from the University of Michigan.

 

About Sapiens 

Sapiens International Corporation N.V. is a global leader in intelligent, SaaS-based software solutions. With Sapiens' robust platform, customer-driven partnerships, and rich ecosystem, insurers are empowered to future-proof their organizations with operational excellence in a rapidly changing marketplace. Our SaaS-based solutions help insurers harness the power of AI and advanced automation to support core solutions for property and casualty, workers' compensation, and life insurance, as well as reinsurance, financial & compliance, data & analytics, digital, and decision management. Sapiens serves over 600 customers in more than 30 countries with our innovative offerings. Recognized by industry experts and selected for the Microsoft Top 100 Partner program, Sapiens is committed to partnering with our customers for their entire transformation journey and is continuously innovating to ensure their success.

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