Creator Authority, a B2B-focused influencer marketing agency, has joined the LinkedIn Marketing Partner Program, bringing its expertise, proprietary data, and full-service campaign capabilities to help brands leverage LinkedIn's professional audience. The agency handles everything from strategy and creative direction to creator sourcing, paid amplification, compliance, and reporting for a portfolio that includes SAP, Notion, Dropbox, HubSpot, Webflow, Upwork, Amazon, and Canva.
Strategic Partnership: Creator Authority officially joins the LinkedIn Marketing Partner Program to enhance B2B creator marketing.
Rapid Market Growth: Investment in creator marketing has surged with a 171% year-over-year increase.
Influence on Procurement: LinkedIn research shows 87% of B2B buyers refer to thought leaders for purchase decisions.
High Performance Metrics: Thought Leader Ads deliver a 252% higher CTR compared to conventional single-image ads.
Efficiency Gains: Creator-led campaigns on the platform have been shown to reduce cost-per-lead by 23%.
Brand Impact: For Fortune 100 brands, creator content generates 20x the Earned Media Value of brand-owned channels.
The timing of this partnership reflects a significant market shift. Currently, 61% of B2B marketing leaders plan to increase their creator content spend, as 82% of buyers say creator content directly influences them. Brendan Gahan, CEO and founder of Creator Authority, stated: "We built Creator Authority because we saw what was coming. LinkedIn plays a critical role in B2B buying decisions, and creators are becoming the most trusted voices in that environment. Being part of the LinkedIn Marketing Partner Program means we can help our clients move faster, with better tools and closer collaboration with the platform."
LinkedIn represents a unique opportunity in the marketing landscape, as the platform's audience carries twice the buying power of the average web user. Leading B2B brands are increasingly recognizing that success on the platform is not about being the loudest voice, but about amplifying the right voices through targeted, creator-driven strategies.
The market is moving fast, though many B2B budgets have yet to fully catch up to the potential of creator-led engagement. Jonathan Hunt, VP of HubSpot Media, commented: "Creator Authority has been an incredible partner. They've helped HubSpot Media uncover emerging creator opportunities on LinkedIn and maximize those relationships. Their understanding of the space is unmatched, and their ability to turn that insight into a smart, scalable strategy is why we work with them."
By integrating closely with LinkedIn's ecosystem, Creator Authority provides brands with the tools necessary to execute end-to-end influencer campaigns that resonate with professional audiences and drive measurable business outcomes.
About Creator Authority
Creator Authority helps B2B and enterprise brands run end-to-end influencer campaigns on LinkedIn and is a member of the LinkedIn Marketing Partner Program specializing in influencer marketing. Clients include SAP, Notion, Dropbox, HubSpot, Webflow, Upwork, Amazon, and Canva. Creator Authority was founded in 2023 by Brendan Gahan, a creator economy veteran recognized on Forbes 30 Under 30 who has been doing influencer marketing since 2006. Gahan previously built and sold Epic Signal to Mekanism, where he served as Partner and Chief Social Officer. Mekanism was later acquired by Plus Company.
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