5by5, an employee-owned marketing agency under the 3LS Inc. family, has acquired Nashville-based Heurisay, a PR firm specializing in corporate storytelling, brand awareness, and reputation management. This strategic move integrates PR services into 5by5's portfolio, enhancing its offerings for changemaker clients and amplifying growth through combined marketing and communications expertise.
The acquisition addresses the evolving marketing landscape, where AI disrupts traditional approaches, by blending Heurisay's PR prowess with 5by5's award-winning strategies. This creates a full-spectrum service for clients navigating transformation, from rebranding to thought leadership. "Our clients look to us to help them grow and scale their businesses through marketing and communications strategies," said Josh Miller, President of 5by5. "As a steward for their brands and a strategic partner to their teams, we are always thinking about ways we can continue to support and evolve with them. This acquisition represents our commitment to momentum and being the best partner we can be to our clients that are driving change in their industries. Together with Kristin and the Heurisay team, we are further expanding our ability to help them stand out for the incredible work they're doing."
Kristin Faulder, Heurisay's founder and former TV reporter, will lead the new PR division, leveraging her network of strategists and media contacts. Her approach—linking current events to brand missions—complements 5by5's focus on changemakers. "The marketing and communications landscape is rapidly evolving as AI revolutionizes and impacts almost every aspect of our work," said Faulder. "As a result, the need for more agile, innovative and strategic communications is paramount to cut through the noise – and PR will play a pivotal role. Our proven approach to brand awareness, thought leadership, and reputation management is a natural addition to the work 5by5 has been doing for more than a decade. We look forward to harnessing the power of public relations to amplify clients' stories even further."
The October 23 Open House invites the community to celebrate this milestone, showcasing the combined team's passion for impactful storytelling. "We're excited to mark this expansion for our agency and our clients and introduce Kristin to the community next month," said Miller. "Her insights and wisdom are invaluable and her passion is contagious. We feel honored to call her 'teammate'."
5by5's acquisition of Heurisay fortifies its position as a comprehensive partner for growth-oriented organizations, blending PR agility with marketing excellence in an AI-disrupted era.
5by5 is an employee-owned, award-winning marketing agency based in Nashville, TN. Born from one simple but heartfelt belief—organizations driven by change deserve access to the best marketing strategies, tools and implementation available anywhere. Some of the changemaker clients it serves include Williamson Health, Tennessee Department of Health, Show Hope, Medi-Share, WIN Warehouse, Oakworth Capital Bank, charity:water and more. Visit 5by5agency.com to learn more.
3LS, Inc. is a rapidly growing family of 18 employee-owned companies, with nearly 700 employees across seven states, unified in their mission to empower good. With roots in health and human services, today 3LS invests in quality child welfare and behavioral healthcare services, transformative technology, and exceptional professional services — driving growth and impact for similar changemaker organizations and generational opportunity for its employee owners.
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