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Madison Logic Survey Reveals B2B Marketers Struggle to Prove ROI

Madison Logic Survey Reveals B2B Marketers Struggle to Prove ROI

Date 07 Jul 2026 Digital Marketing

As AI, economic uncertainty, and evolving buyer behaviors reshape B2B marketing, organizations are under increasing pressure to demonstrate measurable business outcomes. A new survey from...

RAD Amplify Appoints John King as SVP, Head of Marketing

RAD Amplify Appoints John King as SVP, Head of Marketing

Date 18 Jun 2026 Analytics

RAD Amplify, a RAD Intel portfolio company built at the intersection of audience intelligence and creator marketing, today announced the appointment of John King as...

NOVUS Names Andrew Layman VP of Analytics & Data Science

NOVUS Names Andrew Layman VP of Analytics & Data Science

Date 12 Jun 2026 Analytics

NOVUS, an independent media agency specializing in hyper-personalized advertising with local precision and national scale, has announced the appointment of Andrew Layman as Vice President...

CallRail: AI Search Tools Drive SMB Leads from 20M Calls

CallRail: AI Search Tools Drive SMB Leads from 20M Calls

Date 28 Jan 2026 Analytics

CallRail's latest research, based on an analysis of nearly 20 million inbound leads, demonstrates that AI search tools powered by large language models (LLMs) are...

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