Yobi, a leader in behavioral AI, has announced a strategic partnership with Microsoft to provide U.S. enterprises with a massive, consented consumer database for predictive modeling. Built on the Microsoft Azure platform, Yobi’s behavioral foundation model allows organizations to access the kind of large-scale intelligence previously exclusive to major advertising platforms—all while maintaining a strictly privacy-first, consent-centered approach.
Partnership: Yobi AI is now integrated with Microsoft Azure to deliver predictive consumer insights.
Scale: Yobi enables enterprises to train proprietary 700B parameter models using its extensive behavioral dataset.
Privacy: Uses a consented consumer database to create privacy-preserving representations of intent.
Key Client: Wolverine Worldwide (Merrell, Saucony) reported outsized returns and high-LTV customer acquisition using the platform.
Differentiation: Unlike LLMs trained on text, Yobi’s model is trained on real-world actions like purchases and store visits.
Availability: Yobi is available for purchase directly through the Azure Marketplace.
Traditionally, only "Big Tech" advertising giants possessed the behavioral signal scale required for deep predictive modeling. Yobi acts as an equalizer, granting businesses of all sizes access to these insights. By moving beyond lower-funnel "shoppers already close to purchase," Yobi helps brands identify net-new audiences earlier in their journey, driving incremental growth rather than just sustaining existing demand.
“Understanding and predicting customer intent is a competitive necessity, but enterprises today face a data disadvantage,” said Max Snow, CEO and co-founder of Yobi AI. “Microsoft Azure offers infrastructure and best-in-class tooling that allows Yobi to train proprietary 700B parameter models.”
Wolverine Worldwide has already demonstrated the platform's efficacy. In 2025, their Merrell and Saucony brands used Yobi to target top-of-funnel high-value shoppers. The results outperformed legacy channels, delivering some of the strongest incremental returns the company has recorded outside of paid search and social.
Chris Hufnagel, President and CEO of Wolverine Worldwide, noted: "Yobi’s Behavioral AI enables us to target the right audiences with precision. By supplementing our customer knowledge with enriched data, Yobi helps us personalize at scale."
While Large Language Models (LLMs) excel at generating text, Yobi focuses on Outcome Modeling. By analyzing purchase history, store visits, and marketing conversions, the model understands the intent behind the action. This allows businesses to personalize experiences, predict shopper loyalty, and find the "best next customer" based on specific business metrics rather than word patterns.
Judson Althoff, CEO of Microsoft’s commercial business, added: “This partnership reflects our commitment to building AI solutions that are both innovative and responsible, with trust and privacy at the core.”
About Yobi AI
Yobi was founded to advance commercial innovation and the scientific study of human behavior. Its team includes machine learning experts from Amazon, Uber, Twitter, and Meta, specializing in recommendation systems and predictive AI products.
