xpln.ai, a next-generation attention measurement platform, has officially expanded into North America with the appointment of Gina Cavallo as Chief Revenue Officer US and the relocation of CEO Fabien Magalon to New York. Following established success with major advertisers in Europe and APAC, this move accelerates commercial growth and introduces xpln.ai’s privacy-safe, research-grade attention intelligence to U.S. brands and agencies.
Quick Intel
Attention has become the critical currency in today’s fragmented advertising landscape, where simple viewability metrics no longer suffice to predict performance or creative resonance. xpln.ai addresses this by providing transparent, multi-dimensional measurement that captures how consumers actually engage with ads in real environments.
The platform analyzes dozens of variables—including semantic proximity between page content and brand identity, contextual language matches, creative storytelling elements, and platform-specific behaviors—to generate actionable intelligence. This helps marketers refine planning, creative strategy, and media allocation for stronger outcomes.
Brands increasingly demand deeper understanding of why attention drives results, especially within walled gardens and high-clutter channels. xpln.ai’s advanced eye-tracking and predictive modeling deliver insights that traditional metrics cannot, enabling more precise investment decisions and improved ROI.
“In today's competitive advertising space, just confirming if an ad was simply viewable is nowhere near enough,” said Michael Lampert, Senior Director, Global Gen AI Adoption and Consumer Data Strategy at Mondelez International. “Brands and agencies today operate in an incredibly cluttered and overwhelming environment where the need to attract and maintain attention, knowing why the creative resonates, and if the consumer actually retained the message matters most. New approaches like xpln.ai will represent a meaningful innovation and hiring Gina Cavallo, a long time trusted and respected industry executive, is the perfect move for the company in this critical stage.”
“We chose xpln.ai because it delivers value beyond what we see from other players in the attention space,” said Thibaud Rivals, Danone Head of Integrated Brand Communication. “This is critical, because at Danone, real consumer attention is crucial to making every media investment work harder, especially within walled gardens where traditional metrics fall short. xpln.ai’s advanced eye-tracking and understanding of platforms like Meta and YouTube have been invaluable. By providing deep expertise, high-quality data, and actionable insights, we can go beyond viewability to predicting outcomes.”
“People no longer watch ads – they watch environments,” said Fabien Magalon, CEO & co-founder of xpln.ai. "Marketers today need a transparent system that connects media quality, creative performance, and business outcomes across platforms. They need to understand how platform and message impact one another, because that explains how people experience the brand. We've successfully raised the expectations of what brands can expect from attention partners in Europe and we could not be more excited to work with Gina to introduce this proven innovation to the North American market.”
“My first impression of xpln.ai was that it could unlock the deeper understanding of attention and impact I've heard brands asking for across countless conversations," said Gina Cavallo, CRO US at xpln.ai. “xpln.ai changes what brands should expect from attention measurement—moving from basic viewability to genuine strategic insight. I'm excited to help agencies and brands unlock this deeper level of understanding to create advertising that truly performs.”
Founded in Paris in 2022 by serial entrepreneur Fabien Magalon (co-founder of La Place Media and Alliance Gravity, with prior leadership at Advertising.com, Microsoft, Facebook, and Rubicon Project), xpln.ai now establishes U.S. headquarters in New York to support North American growth while continuing to serve clients globally.
About xpln.ai
xpln.ai is a global attention intelligence platform that helps advertisers measure, understand, and optimize how attention drives outcomes across YouTube, Social, CTV, and the Open Web. Combining large-scale eye-tracking, contextual signals, predictive models, and deep creative analysis, xpln.ai provides transparent, research-grade measurement across markets and media environments. Founded in Paris and now headquartered in New York for U.S. operations, xpln.ai partners with leading brands, publishers, and agencies worldwide to elevate media effectiveness and drive smarter investment decisions.
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