Xnurta and Front Row have announced a strategic partnership to combine Xnurta’s agentic AI-powered advertising platform with Front Row’s full-service eCommerce growth expertise, accelerating AI-driven Amazon advertising and retail media performance for leading brands globally.
Xnurta, an award-winning agentic AI-powered advertising platform, and Front Row, a global eCommerce agency and growth accelerator, have joined forces to help brands gain a competitive edge in the fast-evolving retail media landscape. The partnership leverages Xnurta’s advanced automation capabilities alongside Front Row’s proven marketplace management, digital marketing, and retail media services.
Global eCommerce continues to expand rapidly, with Amazon leading the charge—particularly in the European Union, where more than 127,000 sellers generated over €15 billion in total export sales in 2024, marking a €1 billion increase year-over-year. As competition intensifies across marketplaces, brands increasingly rely on sophisticated AI-driven solutions to sustain visibility, optimize performance, and scale effectively.
Front Row partners with prominent consumer brands in beauty, health & wellness, consumer packaged goods (CPG), and lifestyle categories to drive ambitious growth. With a strong presence in the United States and Europe, the agency offers deep regional knowledge, proprietary technology, and full-funnel strategies to navigate complex international operations and unlock omnichannel opportunities.
Under the agreement, Front Row will utilize Xnurta’s agentic AI ad management platform to provide brands with enhanced automation, real-time performance insights, and AI-assisted campaign management across retail media channels. This integration enables more precise bidding, optimization, and decision-making tailored to diverse markets.
“International expansion and local market mastery are essential for today’s top brands,” said Kashif Zafar, CEO of Xnurta. “Our partnership with Front Row, a best-in-class eCommerce accelerator with a strong European footprint and deep expertise across marketplaces, enables brands to harness agentic bidding and optimization with strategic execution tailored to EU, US and global audiences.”
“Front Row exists to elevate brands wherever they compete,” said Tim Nedden Co-Founder & Managing Director at Front Row. “By integrating Xnurta’s agentic AI capabilities into our global services, we’re enhancing our ability to deliver faster, more intelligent, and transparent advertising performance, giving our clients the tools to win on Amazon and beyond.”
The collaboration reflects a shared commitment to empowering brands at scale, blending AI-driven precision with operational excellence and human expertise to drive superior results in the world’s most dynamic eCommerce regions.
About Xnurta
Xnurta is the leading agentic AI-powered ad management platform for brands, sellers, and agencies. Its AI Copilot powers millions of bidding decisions per day across Amazon and retail media channels, while its AMC Hub empowers brands to better understand their performance with intuitive data exploration, no-code models, and custom audience creation. Xnurta is the only Amazon Advertising technology partner to win the Amazon Technology Innovation Award multiple years running. Thousands of brands and agencies trust Xnurta to power their eCommerce advertising.
About Front Row
Front Row is a global ecommerce accelerator and marketing agency helping leading beauty, health & wellness, and CPG brands accelerate growth across Amazon, D2C, and retail channels worldwide. With offices in New York, San Diego, Hamburg, Bratislava, and Amsterdam, Front Row combines marketplace strategy, retail media, brand creative, and business intelligence — powered by its proprietary analytics platform, Catapult — to deliver full-funnel performance for renown brands like OUAI, Tatcha, Essity, Wella and more.
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