WHITE64, an independent marketing and communications agency, has unveiled its new executive leadership team, effective immediately, following the retirement of longtime CEO Matt White. The restructured leadership combines longstanding internal expertise with newly recruited industry talent to propel the agency's next phase of growth and creative innovation, building on a strong 2025 that delivered 30% revenue growth, new client wins including Visit Williamsburg, U.S. Travel, and V2X, and notable campaigns for the Washington Metropolitan Area Transit Authority, PenFed Credit Union, BIO, and Luray Caverns.
Quick Intel
Transitioning to a New Leadership Era With Matt White's retirement, WHITE64 has evolved its leadership structure to sustain its upward trajectory. The new team integrates proven internal leaders with external hires who bring fresh perspectives and award-winning experience from top agencies. This blend ensures continuity while injecting new capabilities to elevate creative output and client results.
Key Executive Appointments Mick Sutter assumes the role of Chief Creative Officer, bringing award-winning expertise from Huge and Arnold Worldwide, with recognitions from Cannes Lions, One Show, Clios, and more. Jack Dayan joins as Chief Strategy Officer, a published author and industry judge with senior experience from Taxi, Arnold Worldwide, Mullen, and as founding CSO at Full Punch Creative. Caroline Moncure steps into Chief Client Officer, leading account and project management with a track record on major brands including GEICO, Pepsi, United Airlines, and the Obama-Biden White House. Nick Teare takes on VP, Managing Director, Travel & Leisure Practice Lead, overseeing transportation and travel clients with prior executive roles at The Ritz-Carlton, St. Regis, Publicis Groupe, and RP3.
Internal Elevations and Continued Leadership Kelly Weismiller has been promoted to Chief Marketing Officer, reinforcing internal talent development. The agency maintains strong functional leadership with Nate Whittington as Chief Financial Officer, Alicia Gehring as SVP of Media Strategy, Mark Wahl as VP of Digital and Innovation, Tori Barmoy as Executive Producer of WHITE64 Studios, and Heather Knight as VP/Group Creative Director.
"This team reflects the momentum WHITE64 has built and where the agency is headed next," said agency President Kerry Beutel. "As we look to 2026, we're energized by the opportunity ahead and ready to keep pushing forward." "Following the retirement of longtime CEO Matt White, the agency has announced an evolved leadership team that blends the strength of its legacy leadership with new, industry-proven talent," said agency President Kerry Beutel. "This next chapter builds on the foundation our long-standing team has created, while bringing in fresh perspectives and expertise to support continued growth and raise the creative bar for our clients."
Momentum from a Record 2025 The leadership transition follows a standout year featuring significant revenue growth, strategic client acquisitions in travel and related sectors, and creative campaigns that drove engagement and results. Highlights include the "Why We Vaccinate" initiative for BIO and an interactive, revenue-generating mobile campaign for DMV Metro customers.
WHITE64 remains committed to delivering impactful advertising, paid media, design, video production, and digital marketing solutions for clients in financial services, hospitality, travel, professional services, government contracting, healthcare, and associations. The agency continues to prioritize collaborative, inclusive environments that foster excellence and measurable outcomes.
About WHITE64
WHITE64 is a marketing and communications agency dedicated to building brands and delivering impactful solutions for its clients. The agency specializes in advertising and paid media, design, video production, and digital marketing. The team has expertise forging meaningful connections with customers and brands in the service sector, like financial services, hospitality, travel, professional services, government contracting, healthcare, and associations. WHITE64 is committed to fostering a collaborative and inclusive environment that drives excellence and results.
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