Violet PR, an award-winning public relations agency specializing in economic development and place marketing, has appointed Heather Scott as account director. Bringing more than a decade of communications experience, Scott joins the agency from BerlinRosen's Cities team and will help expand Violet PR's capabilities in storytelling, media relations and strategic communications for organizations focused on economic growth and community development.
Violet PR has appointed Heather Scott as account director.
Scott brings over 10 years of communications and public relations experience.
She previously served as account director at BerlinRosen, leading communications initiatives across real estate, urban development and nonprofit sectors.
Scott will oversee media relations campaigns for clients in economic development, real estate and social impact industries.
Her experience includes strategic positioning, thought leadership and media relations for organizations shaping cities and communities.
The appointment supports Violet PR's continued growth in economic development, place marketing and community-focused communications.
In her new role, Scott will lead media relations campaigns for Violet PR's growing portfolio of clients across the economic development, real estate and social impact sectors. Her appointment reinforces the agency's commitment to helping organizations communicate stories centered on investment, community impact and economic opportunity.
A lifelong New Yorker, Scott has built her career working with organizations influencing urban development and civic engagement. Her experience provides valuable insight into place-based communications, community storytelling and the evolving dynamics of city growth.
"Heather brings deep experience helping organizations tell stories about growth, investment and community impact, along with strong relationships across New York's media and civic landscape," said April Mason, president and founder of Violet PR. "Her strategic perspective and expertise in shaping conversations around cities and economic opportunity will be an incredible asset to our clients and our growing team."
Before joining Violet PR, Scott served as an account director at BerlinRosen, where she managed communications programs for organizations operating in real estate, architecture, urban development and nonprofit sectors.
Her work focused on strategic positioning, executive visibility, thought leadership and media relations. Throughout her career, Scott has helped organizations drive conversations around housing, infrastructure, economic opportunity and the future of cities.
Her communications efforts secured media coverage across leading publications and news outlets, including CNN, Bloomberg, Fast Company, Architectural Digest, Crain's New York Business and ABC News.
Scott's appointment comes as organizations increasingly seek effective communications strategies to highlight economic development initiatives, community resilience and long-term growth opportunities.
"I'm excited to join Violet PR at a time when communities and organizations have such important stories to tell about growth, opportunity and resilience," said Scott. "Violet PR has built an impressive reputation helping clients shape narratives that drive meaningful outcomes, and I'm thrilled to be part of the team."
Scott holds a bachelor's degree in public relations from Quinnipiac University.
The addition of Scott reflects Violet PR's continued investment in expanding its expertise across economic development, place marketing and strategic communications. Her experience in shaping narratives around urban growth and community impact is expected to further strengthen the agency's ability to support organizations driving meaningful economic and social outcomes.
About Violet PR
Violet PR is an award-winning public relations agency specializing in economic development, place marketing and strategic communications for organizations driving economic growth and community development. The agency helps cities, states, regions and international destinations attract investment, business growth, visitors and talent through earned media, thought leadership, social media and compelling storytelling.
Violet PR has represented economic development organizations, trade groups and site selection consultants supporting global business expansion, investment attraction and international trade. The agency was named "Best Boutique Agency" by the Public Relations Society of America and "Best Industry-Focused Agency" by Bulldog Reporter. For more information, visit www.violetpr.com.
