VideoAmp is bolstering its corporate governance with significant industry expertise, appointing two seasoned technology and data executives to its Board of Directors. Jonathan Gear, former CEO of global information and analytics firm Clarivate, and Sari Granat, former President and COO of blockchain analytics company Chainalysis, join the adtech company's board. Their appointments are aimed at guiding VideoAmp's next phase of scaling and innovation as it pushes to establish its cross-platform measurement as a new industry currency.
VideoAmp has appointed Jonathan Gear and Sari Granat to its Board of Directors.
Gear is the former CEO of Clarivate and previously held senior roles at IHS Markit.
Granat is the former President & COO of Chainalysis and ex-Chief Administrative Officer of IHS Markit.
Their expertise in scaling global analytics and technology businesses is intended to guide VideoAmp's growth.
The appointments follow the recent addition of media executive Jon Steinlauf to the board.
VideoAmp reports significant momentum, citing 880% YoY growth and wide adoption of its currency solutions.
The board appointments signal VideoAmp's transition from a challenger to a scaling enterprise in the competitive measurement and currency space. Adding executives with deep experience in leading and scaling complex, data-centric public companies like Clarivate and IHS Markit provides governance oversight tailored to the challenges of rapid growth, strategic positioning, and potential future financial events.
Both new directors bring relevant, high-level experience from outside the traditional advertising sector. Jonathan Gear's background in building and repositioning global information services companies provides a blueprint for structuring and scaling VideoAmp's data and analytics offerings. Sari Granat's operational and governance experience at Chainalysis and IHS Markit, coupled with her current public board roles, adds expertise in scaling technology operations and rigorous corporate governance.
VideoAmp's core mission is to establish a new, cross-platform currency for media trading. This requires not just technical innovation but also industry trust, commercial scalability, and robust corporate stewardship. Peter Liguori, CEO of VideoAmp, emphasized the value of their "deep experience scaling global technology and analytics organizations" for accelerating innovation. Granat herself noted VideoAmp's position as a disruptor "well-positioned to transform with the industry’s move to cross-platform, data-driven measurement."
The board expansion occurs during a period of claimed rapid growth for VideoAmp, including significant year-over-year expansion and broad adoption across agencies and TV publishers. Following the earlier addition of media veteran Jon Steinlauf, these appointments round out the board with a blend of media-specific and broad-based technology scaling expertise, strengthening its strategic counsel as the company navigates a complex and evolving market.
For the advertising industry, these appointments reinforce VideoAmp's seriousness in building a long-term, credible alternative in the measurement and currency landscape. They suggest the company is building the executive and governance foundation necessary to support its ambitious growth targets and sustain its challenge to established players.
About VideoAmp
VideoAmp is a media measurement company transforming advertising. By leveraging the power of currency-grade big data, VideoAmp’s solutions provide clients with access to advanced audiences and the ability to precisely plan, optimize and measure media investments across platforms to achieve better outcomes. With these solutions, media sellers can increase the value of their inventory, while advertisers can benefit from increased return on investment. VideoAmp has seen incredible adoption for its measurement and currency solutions with 880% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers. VideoAmp is headquartered in Los Angeles and New York with offices across the United States.
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