Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, today announced the successful completion of the acquisition of TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership, and in-room presence signals for TV. With closing, TVision's proprietary attention signals will further enhance Viant's intelligence layer, bringing together content signals, identity resolution, and verified human attention to drive ad targeting and measurement intelligence at an unmatched level.
Quick Intel
Result is independent, market-wide measurement across linear, CTV, and walled gardens, free from any single platform's self-attribution bias.
Attention-adjusted CPM prices CTV and linear inventory based on verified in-room presence, co-viewership, and eyes-on-screen attention.
Integrated intelligence: attention, co-viewership, and in-room presence signals flow natively into Viant's buying platform alongside Household ID and IRIS_ID contextual signals.
TVision provides second-by-second, person-level data about audience engagement with television content and advertising.
Viant is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV.
Today marks the moment advertisers don't have to accept self-measurement as the TV industry standard. TVision completes a thesis Viant has held for a long time: that attention is the only currency that actually matters in television, and advertisers can now act on it in real time inside the buy. While walled gardens measure themselves and report their own results, Viant now measures the whole market and directs advertisers to inventory that drives optimal outcomes. TVision was built on a simple belief: that if someone isn't watching your ad, it didn't happen. Joining Viant means that belief is no longer just a measurement principle; it's now built directly into how TV advertising is planned, bought, and optimised. For the first time, attention doesn't just inform the buy. It drives it.
With the transaction closed, the Viant advertising technology platform will be able to deliver attention-adjusted CPM, a first-of-its-kind metric that prices CTV and linear inventory based on verified in-room presence, co-viewership, and eyes-on-screen attention rather than served impressions; market-wide measurement with independent attention signals across linear, CTV, and walled gardens, free from any single platform's self-attribution bias; and integrated intelligence where attention, co-viewership, and in-room presence signals flow natively into Viant's buying platform, alongside Household ID audience signals and IRIS_ID contextual signals.
About Viant Technology
Viant Technology is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results.
About TVision
TVision provides second-by-second, person-level data about how audiences engage with television content and advertising. Its panel-based attention measurement covers linear and streaming environments, capturing eyes-on-screen attention, co-viewership, and in-room presence to enable advertisers and publishers to transact TV advertising on verified attention.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.