Viamedia.ai, a next-generation ad tech company focusing on scaling a local-first omni-channel operating system, has announced that it has joined Go Addressable, the industry trade group dedicated to advancing addressable TV advertising and its use of deterministic identity. Viamedia.ai joins Go Addressable offering broadcasters and MVPDs access to TV targeting technology for previously excluded inventory.
By joining the trade group and making its patented addressable TV technology widely available to broadcasters and MVPDs, Viamedia will help open up high quality broadcast ad inventory for improved targeting and monetization opportunities.
“Interest in addressable TV inventory is growing rapidly, and we’ve focused on developing solutions that help inventory owners meet this advertising demand,” said David Solomon, Chief Executive Officer of Viamedia.ai. “We’re joining Go Addressable to make it easier for the TV industry to adopt transformative technology that can create new monetization opportunities and make linear TV a much more measurable medium.”
Viamedia owns six patents related to addressable TV, all connected to its foundational Parrot Ad Decisioning System (ADS) platform. Parrot ADS manages and monetizes advertising across linear, CTV, and programmatic environments. It helps broadcasters and MVPDs alike to unify ad delivery, extend campaigns across screens, and simplify reporting and monetization across the TV ecosystem.
Earlier this year, Viamedia partnered with Hearst Television to enable true household-level addressability for broadcast television for the first time. The partnership connected the Parrot ADS platform and Hearst Television’s broadcast technology infrastructure to give advertisers access to precision targeting and flexible buying models on Hearst Television’s inventory.
“We’re excited to have Viamedia join Go Addressable and help with our mission of maximizing the value of TV as a marketing platform,” said Tim Myers, Go Addressable Executive Director. “Viamedia has done valuable work building out technology and systems to make true addressable TV a reality in previously untapped inventory, and we look forward to seeing how broadcasters, MVPDs, and advertisers take advantage of these solutions going forward.”
About Viamedia.ai
Viamedia.ai combines trusted local television expertise with AI-powered digital innovation to deliver unified omnichannel advertising solutions. The platform enables brands and agencies to plan, activate and measure campaigns across linear TV, connected TV and digital channels through a single, intelligent interface.
About Go Addressable
Go Addressable is a trade organization led by TV distribution companies and cross-industry supporting members to help maximize the scale, impact, and value of TV as a marketing platform. Our mission is to further accelerate the advancement of addressable TV advertising powered by high-fidelity deterministic identifiers in a way that is trusted, scalable and effective for advertisers to incorporate into their campaigns and for broadcasters and programmers looking to make their inventory addressable.
