Upwave, the Brand Outcomes Measurement Platform, today announced the appointment of advertising measurement and media industry veteran John Bulgrin as Chief Revenue Officer (CRO). Bulgrin brings more than two decades of experience across media measurement, advertising technology, and enterprise partnerships, including leadership roles at Publicis Groupe, Comscore, and Dynata.
John Bulgrin appointed as CRO; previously held leadership positions at Comscore and Dynata.
Earlier in his career, worked as investment analyst at Publicis Groupe and co-founded several software startups.
Upwave focused on AI-powered Brand Outcomes measurement for CTV, Digital, Retail Media, Social, Streaming Audio, Linear, and Addressable.
Upwave is based in San Francisco and New York, backed by leading Silicon Valley venture capital investors.
Bulgrin joins as marketers increasingly seek AI-powered software for faster insights and actionable outcomes.
“John joins Upwave at an important moment for the advertising industry, as brands and agencies face increasing pressure to connect media investment to measurable outcomes,” said Chris Kelly, CEO of Upwave. “His deep experience across measurement, media, and enterprise partnerships will help accelerate Upwave's growth as marketers look for more intelligent and actionable ways to understand brand performance.”
“The advertising industry is undergoing a fundamental shift in how brands measure performance and business impact,” said Bulgrin. “As we enter the AI Era, Upwave is uniquely positioned to help marketers navigate that transformation. I'm excited to join the team at such an important stage.”
Upwave is the Brand Outcomes Measurement Platform. The only company entirely focused on measuring and optimizing brand lift driven by advertising, the world's leading advertisers, agencies, and media partners trust Upwave's robust, AI-driven, SaaS platform. Upwave brings science to top-of-funnel, providing real-time, top-of-funnel measurement for CTV, Digital, Retail Media, Social, Streaming Audio, Linear, and Addressable. The company is based in San Francisco and New York and backed by leading Silicon Valley venture capital investors.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones, and thrive on the tech pulse.
