Truecaller has announced exclusive regional reseller partnerships across Africa, MENA, Southeast Asia, and India to accelerate its global direct advertising sales strategy. These agreements enhance the company's ability to forge direct brand relationships in high-growth markets and support long-term ambitions for a more diversified and resilient international advertising business.
Quick Intel
Strengthening Direct Sales Across High-Growth Regions
Truecaller is expanding its international direct advertising footprint through strategic reseller agreements that target high-potential markets in Africa, MENA, and Southeast Asia. The partnerships with 365 Digital for South Africa and Kenya, and AnyMind Group for Ghana, Nigeria, MENA, and Southeast Asia, enable more effective local sales execution.
These regions show strong growth in digital advertising demand, and Truecaller's reach of around 150 million monthly active users outside India—with 50% growth since late 2023—provides a substantial, brand-safe audience for advertisers. By leveraging established regional partners alongside its internal sales team, Truecaller improves its capacity to deliver premium mobile advertising solutions powered by first-party data.
Expanding Direct Sales Coverage in India
In its largest market, Truecaller has partnered with Integrated Media Tech as the exclusive reseller for Truecaller Ads across India. This agreement extends direct sales efforts beyond major metropolitan areas, opening access for regional and mid-sized advertisers.
The move broadens Truecaller's advertiser base in India, strengthens local relationships, and supports deeper penetration in a highly competitive and rapidly evolving digital advertising landscape.
Fredrik Kjell, COO at Truecaller, said: "In 2025, we spent considerable effort on strengthening the fundamentals of Truecaller Ads' direct sales capabilities, and I am pleased to announce these important reseller agreements. Truecaller's internal sales function, combined with strong resellers in multiple regions, is a key component in our plan to grow our direct sales business."
These partnerships mark a deliberate step in Truecaller's evolution toward a more balanced and scalable global advertising model, positioning the company to capitalize on international growth opportunities while maintaining focus on advertiser value and user trust.
About Truecaller
Truecaller is a leading global platform for verifying and identifying phone numbers, protecting users from spam and fraud calls while offering communication tools. The company monetizes through advertising, premium subscriptions, and other services, with a strong emphasis on user privacy and brand-safe environments.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.