TripleLift, the Creative SSP powered by the TL Spark intelligence layer, has announced two key additions to its executive leadership team. Timothy Jasionowski joins as Chief Product and Technology Officer (CPTO), while Benjamin Felix assumes the role of Chief Marketing Officer (CMO). These appointments come as the company seeks to integrate creative, data, and measurement more closely to drive advertiser performance across CTV, retail media, and the open internet. The leadership expansion follows the recent launch of TL Spark, which functions as the company’s coordinated intelligence layer for outcome-driven advertising.
Timothy Jasionowski is appointed as Chief Product and Technology Officer.
Benjamin Felix joins the executive team as Chief Marketing Officer.
The appointments follow the launch of TL Spark, TripleLift’s agentic intelligence layer.
Jasionowski brings nearly 30 years of experience from companies like Magnite and Ericsson.
Felix previously held leadership roles at Stackline and Decision Counsel.
TripleLift focuses on unifying fragmented workflows into measurable business outcomes.
As the new CPTO, Timothy Jasionowski will oversee global product management, engineering, data science, and technology operations. His background in scaling transactional ecosystems is expected to accelerate TripleLift’s transition into a more unified, AI-enhanced platform. Jasionowski’s mission involves advancing the company’s offerings to deliver measurable outcomes for both publishers and advertisers during a period of significant industry realignment.
"Throughout my career, I've been driven by those rare moments when an industry is on the verge of a fundamental realignment," said Jasionowski. "TripleLift's legacy is rooted in its foundational strength supporting traditional open web advertising models and its unique, industry-leading moat in impactful native advertising. This is a powerful inflection point: the infrastructure of CTV is being revolutionized, and AI is rapidly creating new frontiers of opportunity in the digital advertising ecosystem. This is more than just an operational evolution; it is a strategic opportunity to define the future, and I believe TripleLift is uniquely positioned to drive this transformation."
Benjamin Felix steps into the CMO role to lead go-to-market efforts and brand positioning. His focus will be on scaling the rollout of TripleLift’s end-to-end platform and intelligence layer. With experience in global rebranding and growth strategy at Stackline and JD Power, Felix is tasked with increasing brand visibility and strengthening engagement with partners across the advertising ecosystem.
Dave Helmreich, CEO at TripleLift, emphasized the importance of these roles for the company’s next chapter: "I'm thrilled to welcome Timothy, who brings the experience to lead our product and technology organization through that next phase, and Benjamin, who brings leadership across go-to-market strategy and platform storytelling as we continue to scale. Together, they strengthen our ability to move faster and deliver more connected, outcome-driven capabilities for our partners."
About TripleLift
TripleLift is the Creative SSP powered by TL Spark, our agentic intelligence layer. We orchestrate creative, supply, audience, and measurement into a single outcome-driven system across the open internet, retail media, and CTV. Our platform enables brands to drive measurable performance while helping publishers maximize yield and preserve high-quality user experiences.
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