TikTok has partnered with Fluency to integrate its new Automotive Ads category directly into Fluency's Digital Advertising Operating System. This integration will allow automotive ad agencies and brands to deploy, manage, and optimize TikTok campaigns alongside other major advertising channels from a single centralized platform, automating previously manual processes to achieve greater scale and speed.
TikTok partners with Fluency to make its new Automotive Ads category accessible via Fluency's Digital Advertising OS.
Agencies can now manage TikTok automotive campaigns (for Inventory and Models) centrally alongside Google, Meta, and other channels.
The integration automates campaign setup, creative scaling, and real-time optimization for a previously manual process.
It enables local targeting at scale and faster campaign launches, critical for automotive's dynamic inventory and offers.
Fluency's platform currently powers over $3 billion in annual media spend and 250,000+ monthly campaigns.
The partnership aims to help automotive brands tap into TikTok's community-driven car discovery and buying journey.
Automotive advertising presents unique challenges: lengthy buyer journeys, constantly changing local inventory and offers, and the need for highly personalized marketing across many digital touchpoints. Managing these complex, localized campaigns manually across separate ad platform interfaces is slow and error-prone. Fluency's OS addresses this by unifying and automating execution workflows, and the TikTok integration extends this automation to a key new social channel for automotive discovery.
The partnership allows agencies to incorporate TikTok Automotive Ads—including Product Cards and Multi-link Carousels—into their existing multichannel strategies without duplicating effort. By connecting directly to advertisers' creative and data feeds, Fluency can automate campaign setup on TikTok. Agencies can scale creative, refine targeting, update messaging, and optimize budgets in real-time across TikTok and other platforms like Google and Meta from a single dashboard, shifting focus from manual execution to strategic growth.
TikTok has emerged as a cultural hub for automotive discovery, where users research vehicles, learn from real experiences, and build purchase confidence. The platform's focus on community and high-intent shoppers makes it a valuable channel for dealerships and auto sellers. This partnership, framed as making the platform more accessible, aims to lower the barrier for automotive brands to engage this audience efficiently by removing the technical friction of campaign management.
The integration leverages Fluency's extensive background in automotive advertising, rooted in its founding team's experience at Dealer.com. The company's OS was originally built to solve fragmentation in digital ad tech for the auto industry. This heritage informs the platform's ability to handle the scale and specificity required for automotive campaigns, now extended to include TikTok's unique ad formats and audience targeting capabilities.
The partnership between TikTok and Fluency represents a significant step in professionalizing and scaling automotive advertising on the social platform. By embedding TikTok's new ad category into an automated operating system used by major agencies, it transforms what would be a complex, manual test into a streamlined, scalable component of a holistic paid media strategy. This enables the automotive industry to efficiently capitalize on TikTok's influential role in the modern consumer purchase journey.
About Fluency
Fluency is the Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web.
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