The Trade Desk has strengthened its executive leadership team by appointing retail media veteran Kristi Argyilan as Chief Commercial Officer and Executive Vice President. The move reinforces the company's focus on AI-powered advertising, data partnerships, retail media, and innovation across the open internet.
Quick Intel
Kristi Argyilan Joins The Trade Desk Leadership Team
The Trade Desk has appointed Kristi Argyilan as Chief Commercial Officer and Executive Vice President. Based in San Francisco, she will oversee the company's data partnerships organization, including identity, measurement, retail media, governance, and related strategic initiatives. Argyilan will report directly to Founder and CEO Jeff Green.
Widely recognized for her leadership in retail media and commerce advertising, Argyilan most recently served as Global Head of Advertising at Uber, where she led the company's worldwide advertising business. Her previous leadership positions at Albertsons Media Collective, Roundel, and IPG Mediabrands have contributed significantly to the evolution of retail media and commerce marketing. She also serves on the board of LiveRamp.
"Advertising is entering one of the most important periods of innovation in its history, as brands look for partners who can help them navigate rapid change while creating lasting competitive advantage," said Jeff Green, founder and CEO of The Trade Desk. "I've long admired Kristi's work through our partnership and know she's exactly that kind of leader. She has an exceptional ability to bring together customers, partners and teams around a shared vision - and then turn that vision into measurable business growth. I'm thrilled to welcome her to The Trade Desk, where she'll help our clients seize the opportunities created by AI, commerce, and the open internet while strengthening the ecosystem that makes that innovation possible."
Driving Retail Media and Data Partnerships
Argyilan brings more than a decade of experience at the intersection of retail data, commerce, and advertising. In her new role, she will lead initiatives focused on strengthening data partnerships while helping brands, retailers, and media owners maximize the value of data-driven advertising across the open internet.
Her appointment aligns with The Trade Desk's ongoing strategy to expand innovation in identity, measurement, governance, and AI-powered advertising capabilities as marketers increasingly seek transparent and measurable digital advertising solutions.
"The advertising industry is at an inflection point, and The Trade Desk is uniquely positioned to help marketers navigate what's next," said Argyilan. "I've long admired Jeff and the company's commitment to innovation, transparency and the open internet, as well as its relentless focus on customer success. I'm excited to join this exceptional team and work alongside our clients and partners around the world as we help them unlock new opportunities for growth through data-driven advertising, measurement and decisioning.”
Supporting the Company's Next Growth Phase
Argyilan's appointment follows the recent additions of Nate Olmstead as Chief Financial Officer and Sarah Gavin as Chief Marketing Officer and Executive Vice President. Together, these leadership appointments strengthen The Trade Desk's executive team as the company continues investing in AI, commerce, and data-driven advertising technologies.
Argyilan is scheduled to begin her role on July 27, supporting The Trade Desk's efforts to expand customer partnerships and deliver innovative advertising solutions across the global open internet ecosystem.
"We've always believed that great companies are built by exceptional people,” continued Green. “The leaders we've welcomed over the past month bring world-class experience, fresh perspectives and an unwavering commitment to our customers. As AI transforms advertising and the open internet enters its next phase of growth, their leadership will help ensure we continue building the products, partnerships and capabilities our clients need to succeed for years to come."
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn, and YouTube.
