Synamedia has announced that Mileto Tecnologia, a prominent pay-TV operator in Brazil, has selected the Synamedia Go platform to anchor its rapid over-the-top (OTT) expansion. This collaboration serves as the foundation for Mileto's next-generation streaming services, aimed at delivering personalized viewing experiences through AI-driven discovery and recommendations. This move follows a series of strategic investments by Mileto, including the acquisition of DTH provider OiTV and a distribution agreement with SES.
Platform Selection: Mileto Tecnologia adopts Synamedia Go as the foundation for its next-generation OTT and media expansion.
Core Technology: Synamedia Go is a modular, cloud-native SaaS platform utilizing a multi-tenant microservices architecture.
Personalization: The partnership integrates AI-powered discovery and recommendations to enhance user viewing experiences.
Strategic Growth: The deployment supports Mileto’s recent market moves, including the acquisition of OiTV and a new customer service portal.
Security Integration: Mileto is also deploying Synamedia VideoGuard to provide robust conditional access and pay-TV security.
Market Positioning: The modular design of Synamedia Go enables Mileto to scale monetization paths and multi-brand capabilities for ISPs.
Synamedia Go provides an open and flexible environment that allows Mileto to manage expansive content rights effectively. The platform's microservices architecture supports content aggregation modules, which are essential for creating scalable monetization paths. For Mileto, which holds a strong position in the Brazilian market due to its extensive content rights, these capabilities allow for a secure and highly personalized cloud environment tailored to both subscribers and ISP partners.
"Our strategy at Mileto is to build the best possible service for both subscribers and partners. With Synamedia Go as our foundation, we can dynamically enhance, differentiate, and monetize our OTT portfolio, making us the de facto source for viewers and companies seeking more content and more features," said Pedro Pedras, CEO of Mileto Tecnologia. "Mileto was founded by passionate entrepreneurs with an eye for anticipating what's next. I'm thrilled to be a part of this forward-looking organization, and to partner with a fellow innovation-centric company like Synamedia."
Renato Svirsky, Founder and Director at Mileto Tecnologia, emphasized the importance of the customer journey: "Creating exceptional customer experiences is a cornerstone of our growth plan, and it is that commitment that is inspiring our rapid growth across Brazil. With Synamedia, we've found our OTT partner. We selected Synamedia because of its secure, best-in-class media streaming technology that enables us to serve our subscribers today, and Synamedia Go's modular design that makes it easy to prepare for future growth and innovation. Viewers want compelling, high-quality viewing experiences, and we are delivering."
In addition to the OTT transition, Mileto is implementing VideoGuard, Synamedia’s benchmark conditional access system. This ensures that Mileto's Direct-to-Home (DTH) services remain secure and are only accessed by authorized users. By balancing streaming innovation with established broadcast security, Mileto ensures a comprehensive protection strategy across its entire service portfolio.
Dr. Tzvi Gerstl, EVP of Media Technology at Synamedia, noted, "Our partnership with Mileto balances bold vision with dependable technology. Their commitment to delivering secure, high quality video services across Brazil's vast geography and their exciting growth plans will see immense benefits with Synamedia Go as the foundation for their next generation platform. We are proud to be their partner and are energized to help drive their rapid innovation that will, no doubt, stand out in a competitive market."
The ongoing collaboration represents a significant shift in the Brazilian media landscape, as major operators move toward more agile, cloud-based architectures to meet evolving consumer demands for high-quality, personalized video content.
We're trusted by service providers and content owners to deliver, enrich, protect video, and manage broadband services. The flexibility and agility of our cloud and SaaS products enable customers of all types and sizes to launch, monetize, and scale services at speed. Our award-winning portfolio includes advanced advertising, business analytics, broadband and streaming video platforms, anti-piracy solutions, and video network solutions for processing, distribution, and delivery. Synamedia is backed by the Permira funds.
