StreamLayer and Curated.Media have announced a strategic partnership to launch what the companies describe as the first SGAI-powered programmatic access layer for moment-based advertising inventory across live and on-demand streaming video.
The collaboration will enable advertisers and agencies to access StreamLayer’s event-driven advertising formats through Curated.Media’s programmatic supply curation platform, bringing contextual and high-attention streaming ad opportunities into scalable programmatic workflows.
As streaming platforms continue expanding ad-supported business models, advertisers are increasingly seeking alternatives to traditional pre-roll and mid-roll advertising formats. StreamLayer’s technology focuses on delivering ads during natural pauses and key moments within live and on-demand content when viewer attention is naturally elevated.
Through the partnership, these event-driven advertising formats will now become accessible through Curated.Media’s supply curation platform, helping advertisers integrate high-attention inventory into existing programmatic media buying workflows.
“Advertisers are actively looking for ways to move beyond standard pre-roll and mid-roll formats and connect with audiences in more meaningful, high-attention moments” said Cedric Peillet, Founder and CEO of Curated.Media. “StreamLayer is enabling that in a way that is both measurable and scalable.”
According to StreamLayer, one of the key challenges for streaming publishers has been scaling access to differentiated ad inventory through traditional programmatic infrastructure.
The company’s Server-Guided Ad Insertion (SGAI) platform enables publishers and rights holders to activate ad experiences around high-engagement moments without increasing ad interruptions or adding additional ad breaks.
By connecting directly with Curated.Media’s programmatic ecosystem, StreamLayer says publishers can now monetize previously untapped moments within streaming content while maintaining viewing experience quality.
“We've spent the last several years building technology that unlocks a new monetization layer within live content, one that aligns with the moments when viewer attention is naturally highest,” said Tim Ganschow, Co-Founder of StreamLayer. “The missing piece has been scalable access to demand. This partnership changes that by bringing SGAI-powered, moment-based inventory directly into programmatic workflows, making it accessible to brands and agencies at scale.”
Curated.Media operates as a supply curation platform positioned between media supply and advertiser demand, helping agencies and brands access curated inventory enhanced by contextual data, audience signals, and performance insights.
The addition of StreamLayer’s event-driven ad formats expands Curated.Media’s inventory offering with new contextual placements designed to drive stronger engagement and measurable advertising outcomes.
According to Curated.Media, these formats have historically been difficult to package and scale within traditional programmatic buying environments.
“Advertisers are actively looking for ways to move beyond standard pre-roll and mid-roll formats and connect with audiences in more meaningful, high-attention moments” said Cedric Peillet, Founder and CEO of Curated.Media. “StreamLayer is enabling that in a way that is both measurable and scalable. By bringing this inventory into curated supply paths, we're giving buyers a scalable way to access a new class of differentiated, performance-oriented media.”
The partnership reflects broader trends across the streaming and connected TV advertising landscape, where publishers are seeking additional monetization strategies that do not rely solely on increasing ad frequency.
At the same time, advertisers are increasingly prioritizing ad formats capable of delivering higher engagement, contextual relevance, and measurable performance outcomes within premium streaming environments.
Initial activations involving select publishers and advertisers are expected to launch in the coming months using StreamLayer’s pause-based and event-triggered advertising formats.
The collaboration highlights growing industry interest in combining AI-powered contextual advertising with scalable programmatic infrastructure to create new monetization opportunities across streaming media.
StreamLayer is a video engagement and monetization platform that leverages AI-driven intelligence to create net-new advertising inventory within live and on-demand streaming content. Its proprietary Server-Guided Ad Insertion (SGAI) platform enables rights holders to deliver contextually relevant, perfectly timed ad experiences — including squeeze-back units, side-by-side interactive formats, viewer-activated pause ads, and broadcast-quality overlays — dynamically synchronized with content and native to the viewing experience. StreamLayer transforms previously unmonetized high-attention moments into a high-value, measurable revenue stream through real-time, AI-enhanced decisioning.
Curated.Media is a leading independent self-service curation platform for programmatic media buyers, helping brands and agencies access differentiated, high-quality inventory through curated supply paths and private marketplace deals. The platform enables buyers to package and activate premium inventory across channels, layer publisher and audience data, and optimize campaigns through existing programmatic workflows. By simplifying access to curated supply and performance-oriented media, Curated.Media gives advertisers greater transparency, control, and efficiency across scalable programmatic activations.
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