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StackAdapt has significantly expanded its Account-Based Marketing (ABM) ecosystem through new direct integrations with data providers Bombora, Lead Forensics, and Leadspace. These partnerships unify premium B2B intent, firmographic, and technographic data within StackAdapt's platform, enabling marketers to execute full-funnel, targeted campaigns across channels like native, display, audio, and CTV with greater accuracy and global scale.
StackAdapt integrates Bombora, Lead Forensics, and Leadspace into its ABM ecosystem.
The move unifies intent, firmographic, and technographic data for activation.
Marketers can build and activate precise, custom audiences in a single workflow.
Bombora provides global intent data (Company Surge®) and custom segments.
Lead Forensics enables accurate global targeting by firmographic attributes.
Leadspace offers deep technographic and intent data for North American campaigns.
A key differentiator of this expanded ecosystem is its focus on direct, frictionless activation. Unlike models that rely on intermediaries, these integrations allow marketers to go from audience creation using premium data to launching and measuring campaigns entirely within StackAdapt's self-serve platform. This eliminates the need for custom integrations or third-party syncs, enabling same-day activation and real-time optimization.
The platform is designed for in-house teams and agencies seeking agility. “This kind of integrated ecosystem gives our teams an immediate edge. We can spin up ABM campaigns in hours, test creative variations, and optimize on the fly,” said Ariel Villard, Director of Programmatic & Media at Monks.
Each integration brings distinct, complementary strengths to the StackAdapt platform:
Bombora expands global targeting with its B2B identity graph and Company Surge® intent data, allowing for fully custom segment creation and closed-loop, account-level measurement.
Lead Forensics enhances global campaign accuracy by enabling targeting based on specific firmographic attributes like industry and company size, with full attribution reporting.
Leadspace powers North American campaigns with advanced technographic and intent data, providing a high-velocity view of company interests to prioritize and engage high-value accounts.
“Today’s B2B marketers are under pressure to drive pipeline with fewer resources and higher expectations. We built this ecosystem to meet that challenge head-on by offering more than just data access. It’s about enabling true media activation at scale,” said Michael Shang, SVP of Advertising Technologies at StackAdapt.
By combining rich audience intelligence with native cross-channel execution, StackAdapt aims to remove traditional ABM friction. Marketers can respond to real-time buying signals, align campaigns closely with sales teams, and streamline the entire process from insight to impact. The ecosystem supports both global expansion and hyper-targeted North American campaigns, providing the precision and scalability required for modern B2B marketing.
These enhanced ABM capabilities are now available to StackAdapt clients across North America and select global markets.
About StackAdapt
StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.