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StackAdapt has secured certification under the EU–U.S. Data Privacy Framework (DPF), reinforcing its dedication to high privacy standards and enabling secure, compliant cross-border data transfers for its global advertiser and publisher ecosystem. This milestone aligns the platform with GDPR requirements and supports seamless operations in an increasingly regulated advertising landscape.
The EU–U.S. Data Privacy Framework, adopted in July 2023, grants an adequacy decision that simplifies compliant data flows to certified U.S. organizations. StackAdapt’s achievement highlights its proactive approach to privacy governance, ensuring advertisers can operate across borders with greater confidence and reduced regulatory risk.
By obtaining DPF certification, StackAdapt eliminates the need for supplementary transfer tools in many cases, streamlining EU-to-U.S. personal data movement. This directly supports core advertising activities such as precise campaign execution, accurate performance reporting, robust fraud detection, and overall platform reliability while meeting stringent GDPR expectations.
StackAdapt’s certification reflects substantial investments in privacy principles, including purpose limitation, data minimization, security measures, accountability for onward transfers, and mechanisms for individual rights and redress. These commitments position the platform as a trusted partner in a privacy-focused era.
“As a global advertising technology platform, responsible data use and privacy protection are foundational to how we operate,” said Pinar Ozyetis, General Counsel at StackAdapt. “Achieving EU–U.S. Data Privacy Framework certification reflects the significant investment we’ve made in privacy-by-design, transparency, and accountability, and reinforces our commitment to helping customers navigate an increasingly complex regulatory landscape with confidence.”
“Privacy expectations from regulators and customers continue to rise globally,” added Pinar. “This certification reduces operational friction for our EU customers and signals our long-term commitment to building privacy-forward advertising technology that balances performance, innovation, and trust.”
StackAdapt remains focused on ongoing monitoring of regulatory changes, maintenance of transfer safeguards, and advancement of privacy-enhancing technologies to adapt to evolving global data protection standards.
About StackAdapt
StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, email, and more—into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth.
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