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StackAdapt, the leading AI advertising and orchestration platform, today shared that it is offering advertisers access to ads in ChatGPT. This capability helps advertisers deliver messages that are useful and timely as customers are exploring options, comparing choices, and making decisions.
StackAdapt offers advertisers access to ads in ChatGPT as a technology partner supporting the new ad channel.
Ads in ChatGPT are clearly labeled and separated from responses, shown based on conversational context.
Advertisers can reach people during active exploration and comparison, influencing early discovery decisions.
StackAdapt provides vertical specialization across B2B, retail, CPG, e-commerce, travel, and education.
The platform enables cross-channel orchestration across CTV, display, native, and performance channels.
Advertisers can test and learn in an early-stage environment and help shape the evolving ad channel.
As a technology partner supporting advertising in ChatGPT, StackAdapt is enabling advertisers to test and learn in an early-stage environment and provide feedback to help shape this new ad channel as it continues to evolve. Unlike traditional awareness or lower-funnel performance channels, ads in ChatGPT are clearly labeled and separated from responses, and are shown based on the context of a user's conversation.
This creates a powerful opportunity for advertisers to:
Reach people during active exploration and comparison
Deliver messaging aligned with real-time conversational context
Influence decision-making early in the discovery process
By engaging people during AI-powered research flows, advertisers can extend their programmatic strategies into high-intent moments. As ChatGPT becomes a starting point for product discovery, advertisers are beginning to explore ads as a complementary discovery channel. By participating in early testing, advertisers can better understand how to show up in conversational environments and apply those learnings to their broader strategies.
While OpenAI supports multiple buying pathways, StackAdapt delivers a bespoke approach to activating ads in ChatGPT, including:
Vertical Specialization: Deep industry knowledge across B2B, retail, CPG, e-commerce, travel, education, and more
Cross-Channel Orchestration: Activation across CTV, display, native, and performance channels within a unified platform
Managed Service and Scalable Execution: Strategic guidance, creative optimization, and operational support to drive performance
Brand Safety and Quality Controls: In-house review processes and inventory standards help ensure messaging is appropriate, relevant, and aligned with the context in which it will appear
“Conversational AI is rapidly becoming a new touchpoint in the customer journey,” said Yang Han, Co-Founder and CTO at StackAdapt. “Our focus is helping advertisers participate in those moments in ways that are relevant and thoughtfully integrated into a broader AI-powered marketing strategy.”
Conversational AI represents a shift in how consumers gather information and evaluate options. As AI-driven research complements traditional search and browsing behavior, advertisers must evolve their strategies accordingly. By combining ads within ChatGPT with omnichannel execution, advanced contextual strategy, and AI-driven optimization, StackAdapt enables marketers to engage audiences at pivotal decision-shaping moments.
StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, email, and more—into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth.
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