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Smartly has announced a strategic integration with Amazon DSP that allows advertisers to extend their AI-powered video campaigns from social channels to Amazon’s premium connected TV (CTV) inventory, including Prime Video, Fire TV, and third-party publisher streaming content. The integration unifies creative intelligence, campaign management, and performance measurement across social and CTV in a single workflow. As CTV advertising accelerates—with nearly 70% of marketers planning to increase streaming budgets in the coming year—this capability addresses the demand for personalization, real-time optimization, agility, and measurable cross-channel outcomes.
The integration brings three core capabilities to advertisers: AI-driven creative optimization that adapts assets for CTV without manual rework, seamless campaign creation and real-time optimization within existing Smartly workflows, and cross-channel measurement that reveals incremental reach and performance insights across social and streaming. This unified approach reduces complexity, accelerates time-to-activation, and enables data-driven decisions in a converging media landscape where entertainment, commerce, and social experiences increasingly overlap.
“This integration gives marketers the performance precision and creative intelligence they’ve long expected in CTV, enabling personalization at scale, real-time optimization, and full-funnel impact,” said Melissa Yang, SVP of Ecosystems & AI Applications at Smartly. “With intelligent creative and direct access to Amazon’s premium supply, Smartly brings the rigor and accountability modern marketers rely on.”
“Driving impactful business outcomes across channels is key for advertisers and this partnership brings CTV and social campaigns together for maximum, measurable impact,” said Erin McGee, Director, Partner and Advertiser Growth Marketing, Amazon Ads. “Through this integration with Amazon DSP, advertisers and agencies who work with Smartly can now extend their proven social creative to premium streaming inventory in a fraction of the time—driving efficiency, expanding reach, and making streaming TV activation as simple as their social advertising.”
By connecting creative production, activation, and measurement in one intelligent platform, Smartly empowers brands to meet rising performance expectations in CTV while maintaining the efficiency and precision they rely on in social advertising.
About Smartly
Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative, dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour.
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