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The critical link between creative content and campaign performance is being strengthened with new artificial intelligence capabilities. Smartly, a leader in AI-powered advertising technology, has unveiled two new solutions—Creative Predictive Potential and Creative Insights—that expand its intelligence layer across the entire campaign lifecycle. These tools are designed to give marketers predictive foresight before a campaign launches and deep, actionable understanding after it runs, creating a seamless bridge from creative idea to performance outcome.
Smartly has launched two new AI-powered creative intelligence solutions: Creative Predictive Potential and Creative Insights.
Creative Predictive Potential analyzes ads before launch to forecast performance and reduce wasted spend.
Creative Insights provides post-campaign analysis to identify the visual themes and messaging driving results.
The tools aim to connect creative, media, and performance data across social, Google, programmatic, and CTV channels.
This integration allows for faster, data-backed decision-making to maximize advertising return on investment.
The launch strengthens Smartly's platform as a unified solution for creative production, media activation, and optimization.
The pre-campaign phase receives a significant boost with Creative Predictive Potential. This tool leverages advanced AI, computer vision, and eye-tracking models to analyze video and image content before any budget is spent. It identifies elements that capture or lose audience attention by gauging attention, sentiment, and engagement signals. By providing data-driven recommendations on messaging, visuals, and pacing, it empowers marketing teams to refine their assets and launch campaigns with greater confidence and a higher likelihood of success.
Once a campaign is live, the Creative Insights product transforms raw creative data into actionable intelligence. Going beyond standard performance reporting, it uses AI Theme Analysis and AI Summaries to deconstruct why specific ads resonated with audiences. The tool automatically identifies the visual themes, tones, and content nuances that are driving key metrics across different channels. This provides marketers with a clear, data-backed understanding of what works, enabling them to effectively iterate on winning formulas and scale successful creative concepts.
These new capabilities are part of Smartly's broader strategy to unify creative and performance data within a single platform. The solutions integrate predictive pre-testing with comprehensive post-campaign analytics and automated production into one seamless workflow. "Smartly’s innovation is rooted in giving marketers confidence through clear, real-time intelligence," said Maxwell Tang, Chief Product Officer at Smartly. "We understand creative is the most powerful performance lever, and with our new capabilities, we can connect creative and performance. This combines predictive analysis with real-time insights to help brands make faster, smarter decisions that maximize return and reduce waste."
The introduction of Creative Predictive Potential and Creative Insights marks a significant step in automating and intelligence-driven advertising. By applying AI to both the beginning and end of the campaign lifecycle, Smartly provides a more connected and intelligent framework for marketers to predict, measure, and optimize creative performance at scale across all major digital channels, including the rapidly growing Connected TV (CTV) space.
About Smartly
Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour.
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