Smartly, the leading AI-powered advertising technology platform, announced a new partnership with Roku, Inc., the #1 TV streaming platform in the U.S., Canada, and Mexico, to bring the speed, precision, and measurability of social advertising to CTV, giving marketers a faster, more effective way to extend high-performing campaigns to TV streaming. At the core of this partnership is a direct connection between Smartly and Roku Ads Manager, Roku's outcomes-driven CTV platform, via the Roku Ads API. This allows marketers to run CTV campaigns using the tools they already use for social, making it easy to activate campaigns on TV quickly and reach new audiences with greater ease and measurable impact.
Smartly partners with Roku to bring social advertising capabilities to CTV.
Direct connection via Roku Ads API enables CTV campaigns using existing social advertising tools.
Advertisers can adapt existing social assets for TV screen without rebuilding ads.
Smartly supports 800+ brands and manages over $7 billion in ad spend globally.
Smartly has strategic partnerships with Amazon, Google, Meta, Pinterest, Reddit, Snap, Spotify, and TikTok.
Roku is the #1 TV streaming platform in U.S., Canada, and Mexico by hours streamed.
"CTV's performance era is here," said Laura Desmond, CEO of Smartly. "The best advertising follows attention across every screen, and streaming is where we can now finally unlock the same proven results. Partnering with Roku brings the same rigor, scale, and incrementality advertisers have built on social to the biggest screen in the home. Together, we are creating a structural shift in how brands grow."
The partnership also streamlines creative development and execution, allowing advertisers to adapt existing social assets for the TV screen. This saves both time and resources by eliminating the need to rebuild separate ads for each platform.
"Advertisers want CTV to work as hard as their best-performing channels," said Patrick Harris, SVP, Global Advertising Sales & Partnerships, Roku. "At Roku, we are strategically positioned to deliver that at scale. This partnership with Smartly makes it simple for brands to bring the speed and precision of social into TV, enabling them to turn proven strategies into measurable growth on the biggest screen."
About Smartly
Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative, dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour.
We support 800+ brands and manage over $7 billion in ad spend globally. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, Spotify, and TikTok, we help Fortune 500 companies deliver relevant advertising at speed and scale. Backed by deep media expertise and best-in-class customer support, we empower brands to maximize performance and drive real business outcomes.
About Roku
Roku pioneered streaming on TV. Today, it is the #1 TV streaming platform in the U.S., Canada, and Mexico by hours streamed (Hypothesis Group, Dec. 2025). Roku connects viewers to the content they love, enables content publishers to build and monetize large audiences through advertising and subscriptions, and provides advertisers with unique capabilities to reach and engage consumers. Roku streaming players and Roku-made TVs are available at major retailers, and licensed Roku TV models are sold by leading TV brands in more than 15 countries around the world. Roku also owns and operates The Roku Channel, the home of premium and free entertainment; Howdy, a low-cost subscription service; and Frndly TV, a live TV streaming service. Roku is headquartered in San Jose, Calif., U.S.A.
