Simulmedia, the leader in converged TV advertising, has appointed Adam Gaynor as Senior Vice President and General Manager of Skybeam. In this newly created role, Gaynor will lead the growth and strategic development of Simulmedia’s self-serve TV advertising platform, reporting directly to Founder and CEO Dave Morgan.
Gaynor’s extensive background positions him to advance Skybeam as the industry’s premier self-serve solution at a time when advertisers seek the precision and simplicity of digital channels in television buying.
“Adam is a proven builder who has spent his career at the intersection of traditional television and the digital future,” said Dave Morgan. “As advertisers increasingly demand the same precision and ease of use in TV that they expect from search and social, Skybeam is the solution. Adam’s deep expertise in programmatic, streaming, and linear ecosystems makes him the perfect leader to scale this platform and empower a new generation of performance-driven marketers.”
“The friction that has historically defined TV buying is finally falling away,” said Adam Gaynor. “What Simulmedia has built with Skybeam is a category-defining tool: it unifies the reach of premium local linear with the precision of CTV in a single, elegant self-serve interface. I am thrilled to join Dave and the team to democratize access to the most powerful advertising medium in the world and help brands of all sizes drive measurable business outcomes.”
Skybeam addresses longstanding complexities in TV advertising by providing direct, automated access to converged inventory. Powered by Simulmedia’s TV+® technology and extensive data science capabilities, the platform serves as a system of record for campaign outcomes, enabling rapid planning, activation, and optimization across fragmented linear and streaming environments.
The appointment reflects growing market demand for outcome-driven television solutions that deliver enterprise-level performance with digital-like efficiency. Gaynor will guide Skybeam’s evolution to support marketers of varying scales in achieving targeted, measurable results in an increasingly performance-focused landscape.
Simulmedia continues to lead converged TV advertising by combining predictive analytics, one of the industry’s largest datasets of viewing, exposure, and outcomes, and innovative tools to set new standards for transparency and accountability.
About Skybeam
Skybeam is the premier self-serve TV advertising platform from Simulmedia, designed to bring enterprise-level performance to every marketer. By unifying premium local linear inventory with advanced CTV capabilities, Skybeam enables brands and agencies to plan, activate, and measure targeted campaigns with the speed and ease of digital. Powered by Simulmedia’s eighteen years of data science leadership, Skybeam is the engine for the next generation of outcome-driven television.
About Simulmedia
Simulmedia is the leader in converged TV advertising and the industry’s system of record for outcome-driven marketing across streaming and linear television. Founded in 2008, the company pioneered data-driven, audience-first TV and continues to set the standard for transparency, accountability, and measurable performance. Using patented predictive analytics and one of the industry’s largest datasets of TV viewing, ad exposure, and business outcomes, Simulmedia enables leading brands and agencies to plan, activate, and optimize campaigns across streaming, CTV, cable, broadcast, and local TV.
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