Simpli.fi, the real-world media platform built for the age of immediacy, has launched Simpli.Hub, an on-demand self-serve advertising portal that balances corporate brand control with local execution, allowing multi-location brands, franchise networks, co-ops, and distributed agencies to create consistent yet localized ads across various markets and channels, from programmatic to walled gardens.
On-demand advertising portal empowers local operators to launch pre-approved, high-performing campaigns while preserving corporate brand integrity.
Today, 76% of nearby smartphone users who search for a business will visit that result within a day, which means local relevance is critical to driving foot traffic and store sales. However, scaling localized campaigns for even as few as three locations, let alone hundreds, creates operational bottlenecks, brand drift, and fragmented reporting. Adding to the challenge, many local operators or store managers have limited advertising experience, leading to unnecessary time spent trying to localize an ad or funneling precious ad dollars to the wrong channels.
In most cases, corporate either struggles to micromanage ad spend or is left to trust operators with limited experience to know how to best use that spend. It's a lose-lose situation that wastes time and money for all involved.
"Multi-location advertisers have historically had to choose between strict brand control and local flexibility," said Michael Schoen, Chief Product and Technology Officer of Simpli.fi. "Simpli.Hub delivers both. By bridging corporate strategy and local execution, teams can unlock unused local ad budgets and convert them into store foot traffic, helping to direct every location to reach the target customer at the right moment while avoiding wasted spend."
Built on top of the Simpli.fi unified media platform as an easy-to-use storefront for multi-location execution, Simpli.Hub empowers local operators and franchise owners with on-demand, self-serve campaign execution without sacrificing top-level brand control or consolidated reporting. Simpli.Hub allows customers to place orders that flow into the Simpli.fi platform for activation across channels from search and display to premium CTV and DOOH, allowing teams to launch fast while maintaining strong corporate alignment.
Simpli.Hub turns localized advertising into an efficient, turnkey process:
Corporate Control: Corporate teams set the campaign strategy, creative assets, geographic parameters and brand guardrails centrally within the platform.
Local Activation: Local franchise operators and store managers select from pre-approved campaign options, set their local budget and launch targeted campaigns across channels without requiring media buying expertise.
Unified Intelligence: Corporate leadership gains comprehensive, aggregated visibility into performance across every location, designed to help maximize ad spend effectiveness and drive real-world outcomes.
"Simpli.Hub solved a franchise marketing problem we've been working around for years," said Roxane Harris, Vice President, Franchise Operations & International, H&R Block. "Our operators launch their own campaigns, corporate stays in the loop across every location, and our brand stays consistent—locally relevant, nationally on-brand."
Simpli.Hub connects localized campaigns directly into Simpli.fi's core media capabilities, leveraging place-based, purchase and identity signals to link digital engagement with real-world store visits.
About Simpli.fi
Simpli.fi is the real-world media platform built for the age of immediacy. By unifying digital behavior and real-world movement into a single actionable signal, Simpli.fi enables over 2,000 agencies, advertisers, and media groups to target, optimize, and measure campaigns precisely where consumer decisions happen. Built on the truth that people use digital to navigate the physical world, Simpli.fi is engineered to connect these signals in real time. Simpli.fi is backed by leading private equity firms Blackstone and GTCR.
