Simpli.fi, a leading provider of marketing technologies, solutions, and workflow automation, has launched its next-generation cross-device attribution capability. Designed specifically for multi-location brands, this privacy-conscious solution addresses the limitations of legacy device-level attribution by providing a more accurate view of how media influences consumer journeys across fragmented touchpoints, enabling better budget allocation and ROI optimization.
Quick Intel
Overcoming Fragmented Consumer Journeys in Attribution Consumers interact with brands across multiple devices—CTV, mobile, desktop—before converting, yet traditional device-level attribution often undercounts cross-screen influence and misguides budget decisions. Simpli.fi's solution uses an advanced, privacy-focused identity layer to connect these touchpoints more reliably, delivering a comprehensive picture of campaign performance for brands focused on local and store-level results.
Three Attribution Views for Informed Decision-Making The platform provides three distinct attribution perspectives for direct comparison:
This side-by-side visibility reveals where true conversions originate, highlights under-credited touchpoints, and guides advertisers to reallocate budgets toward channels and tactics that drive the strongest outcomes.
"Consumers don't live in single-device silos, so neither should campaign measurement. Whether our clients are driving sales, store visits, or leads, Simpli.fi's cross-device attribution uniquely provides a complete view of how limited and valuable marketing dollars work together across every touchpoint," said Cali Tran, CEO of Simpli.fi. "Incrementality focused cross-device attribution measurement delivers an advanced foundation for marketing spend optimization and scalable growth, allowing marketers to invest in the devices, channels, and tactics that deliver the highest ROI."
Linking Digital Touchpoints to Offline Business Results The capability extends measurement beyond online actions to include store visits, in-store purchases, and post-engagement behaviors. This incrementality-focused approach helps multi-location brands quantify how digital campaigns contribute to physical outcomes, supporting more precise local optimization at national scale.
"Marketers consistently tell us that proving incremental impact across devices is one of their biggest challenges," said Michael Schoen, Chief Product and Technology Officer at Simpli.fi. "Our attribution enhancements bring conversion clarity to programmatic advertising by maintaining stable profiles of people and households over time. With this technology advancement, marketers will not only be able to identify their target audience, but they will be able to intentionally reach them and convert ad spend into sales."
Real-World Impact Demonstrated in Case Study A large multi-location RV dealer applied the enhanced attribution and gained clearer insight into the purchase funnel. Household-level views captured significantly more activity than device-based methods, including 68% additional purchase events in the conversion path, 59% more qualified online signups, and more than double the in-store visits. This data supported reallocating spend to upper-funnel CTV and mobile placements that proved influential in driving downstream sales.
Advancing Measurement Without Added Complexity Now integrated into the Simpli.fi platform, this cross-device attribution is accessible to all existing customers at no additional cost. It reinforces the platform's focus on delivering transparent, actionable insights for omnichannel campaigns across CTV, native, mobile, display, and social—particularly for organizations where location and incrementality are critical.
About Simpli.fi
Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Our platform powers highly targeted, high-volume campaigns across omnichannel environments, including CTV, native, mobile, display, and social. We deliver transparent performance with local precision at a national scale. Simpli.fi enables marketers—from multi-location brands and independent agencies who serve them, to political, advocacy, and public-affairs organizations—to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights.
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