Simpli.fi, the Advertising Success Platform delivering programmatic advertising and workflow software for agencies, brands, and media companies, has been selected as a finalist for "Most Innovative Use of CTV Technology" in the 2025 AdExchanger Awards, recognizing excellence in digital marketing and advertising. This accolade spotlights Simpli.fi's partnership with Ankin Law, utilizing Connected TV (CTV) and cross-device strategies to achieve significant growth for the Chicago-based legal firm, generating over 12 million impressions and engaging 1.2 million unique individuals across more than 300 ZIP codes in the greater Chicago area.
Quick Intel
Highlighting Innovative CTV Strategies
The AdExchanger Awards celebrate breakthroughs in advertising technology, honoring companies that pioneer innovative solutions and campaigns across the digital landscape. Simpli.fi's finalist status emphasizes its audience-first approach to CTV, enabling precise household targeting and outcome-driven results. As Cali Tran, CEO of Simpli.fi, states, "Being named a finalist by AdExchanger underscores our focus on accountable, audience-first CTV. We help partners tell better stories, reach households with precision, and connect every impression to a measurable outcome. As CTV becomes a dominant channel, Simpli.fi is raising the bar for how TV is planned, bought, and measured." This recognition validates the platform's role in elevating CTV as a key channel for programmatic advertising.
Core Capabilities Driving Campaign Success
The Ankin Law collaboration showcased three pivotal features of Simpli.fi's platform. Addressable Geo-Fencing and CRM Targeting allowed delivery of tailored creatives to qualified households based on income, location, and first-party data across connected devices. Sequential Messaging and Site Retargeting re-engaged prior ad exposures, guiding users through the purchase funnel. Keyword Contextual Search Retargeting extended reach to individuals searching for legal services or related topics, enhancing relevance in a competitive market. These elements collectively fortified Ankin Law's local presence and expanded its client pipeline efficiently.
Partner Impact in Competitive Markets
In a landscape where external law firms increasingly establish Chicago offices, programmatic targeting proves essential for differentiation. Eric Revels, Director of Marketing at Ankin Law, shares, "Every year, more law firms from outside Chicago open offices in our city. Thanks to our partners at Simpli.fi, we are able to programmatically target our desired audience, drive calls and clicks to our website, and convert more leads into clients year over year – despite the increased competition." This partnership demonstrates how Simpli.fi's tools translate CTV investments into tangible business growth for professional services firms.
Simpli.fi's platform continues to empower over 2,000 media teams with solutions that maximize relevance across CTV, mobile, display, and beyond, executing 140,000 campaigns monthly for 30,000 advertisers. As a finalist in this prestigious awards program, Simpli.fi reinforces its commitment to innovation, supporting agencies and brands in achieving scalable, measurable success in the evolving digital advertising ecosystem.
About Simpli.fi
Simpli.fi is the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi's investors include leading private equity firms Blackstone and GTCR. To learn more about Simpli.fi, please visit Simpli.fi.
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