Scowtt, the AI-driven advertising optimization platform founded by ex-Meta/Google/Microsoft adtech veterans, has closed a $12 million Series A led by Inspired Capital with participation from LiveRamp Ventures, Angeles Investors, and Angeles Ventures. The funding accelerates Scowtt’s mission to replace proxy-based ad optimization with predictive, first-party CRM-powered intelligence.
Every major ad platform today optimizes against last-click, view-through, or modeled conversions — signals that are increasingly noisy in a cookieless world.
Scowtt flips the model: it ingests an advertiser’s own CRM data, predicts true purchase or enrollment likelihood in real time, and feeds those predictions back as bidding and targeting signals — all without moving teams off existing platforms.
"These scaled platforms are optimized for the success of the platform at the network level, not the growth needs of individual advertisers," said Eduardo Indacochea, CEO and Founder of Scowtt. "We built Scowtt to bridge that gap and deliver the kind of performance that simply wasn't possible before."
Early customers are seeing transformational lifts by optimizing toward actual downstream revenue outcomes instead of platform proxies.
Beyond bidding intelligence, Scowtt is developing agentic workflows that autonomously identify high-intent leads and execute next-best actions — effectively closing the loop between marketing and sales using the same CRM truth set.
"The Scowtt team represents the absolute best of enterprise advertising technology," said Lucy Deland, General Partner at Inspired Capital.
Scowtt is an AI-powered advertising optimization platform that helps enterprise advertisers maximize the performance of their paid campaigns across all major advertising channels. By leveraging first-party CRM data and predictive AI models, Scowtt delivers real-time signals to advertising platforms that dramatically improve lead quality, reduce customer acquisition costs, and accelerate revenue growth. Founded in 2024 and headquartered in Seattle, WA, Scowtt is backed by Inspired Capital, LiveRamp Ventures, Angeles Investors, and Angeles Ventures.
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