Scale Marketing has announced the appointment of Matthew Zaute as Senior Vice President of Client Strategy & Growth. In this newly established position, Zaute will report directly to Partner Mark Day. He is tasked with developing and scaling the strategic initiatives required to drive measurable and sustained growth for the agency's national client base. His arrival marks a strategic investment in leadership that prioritizes analytical rigor and disciplined marketing systems.
Matthew Zaute joins Scale Marketing as SVP of Client Strategy & Growth.
He will focus on shaping strategies for measurable and sustained client growth.
Zaute was a founding member of Rise Interactive, helping scale the firm to 250+ employees.
He brings proprietary frameworks, including the TCA playbook and IIM model.
His background includes experience in risk arbitrage and institutional credit.
Scale Marketing is a Chicago-based agency specializing in lead generation and sales conversion.
Zaute’s professional background is rooted in an unconventional transition from risk arbitrage and institutional credit to the marketing sector. This financial foundation informs his perspective that marketing must function as a disciplined system of measurable inputs and outcomes. During his tenure as a founding member of Rise Interactive, he was instrumental in building the firm’s analytics practice and managing diverse paid media channels, including search, programmatic, and affiliate marketing.
At the core of Zaute’s strategy are two proprietary frameworks designed to manage media with the precision of a business investment. The first, the Timely, Complete, and Accurate (TCA) playbook, provides a foundation for confident, data-driven decision-making. The second, the Interactive Investment Management (IIM) model, treats the media mix as a portfolio, balancing various channels to maximize returns while actively managing risk.
"Matt brings a rare combination of analytical rigor, strategic vision, and genuine passion for client success," said Mark Day, Partner at Scale Marketing. "His exceptional track record in performance marketing speaks for itself. However, what truly sets him apart is the way he leads with energy, humility, and an unwavering focus on outcomes."
Zaute is recognized within the industry for a collaborative, "servant-leadership" style that emphasizes action and problem-solving. His focus remains on simplifying complex data sets and maintaining team alignment on high-impact work. This leadership philosophy is intended to complement Scale Marketing's existing culture of combining analytical precision with creative ambition.
"I've always believed that great marketing is built on a foundation of precise data, bold strategy, and a relentless focus on the client's success," stated Matthew Zaute. "Scale has built something special. They are a team that combines analytical rigor with creative ambition. I'm excited to help clients grow and to contribute to the continued momentum here."
The appointment underscores Scale Marketing’s commitment to empowering brands through strategic campaigns that deliver verified results across various industries.
We are a data-driven, performance marketing agency headquartered in Chicago, serving clients nationwide. We empower brands to achieve explosive growth by crafting and executing strategic marketing campaigns that deliver real and measurable results. We are a full-service firm that works across industries, but our deepest expertise is in lead generation and sales conversion.
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