Sabio Holdings has launched its creator-led free ad-supported television (FAST) channel, Creator TV, on TCLtv+, the flagship streaming service from consumer electronics company TCL in North America. This integration expands access to creator-led programming, an emerging genre that brings the authenticity of social media storytelling to traditional TV viewing.
Quick Intel
Sabio's creator-led FAST channel, Creator TV, launches on TCLtv+ in North America.
Creator TV is the first streaming network dedicated to social media creator content.
The channel features creators in comedy, lifestyle, and sports categories.
It will co-present the Creator Poker Championship, airing December 18.
The move expands viewer access to an emerging genre of authentic, creator-led TV.
The launch is part of Sabio's strategy to reach streaming TV audiences for brands.
Bringing Social Media Authenticity to Streaming TV
Creator TV is positioned as a bridge between social media and traditional television, curating content from popular digital creators for the big-screen, lean-back experience. This launch on a major FAST platform like TCLtv+ validates the growing demand for this hybrid form of entertainment and expands its reach to a broader television audience.
"We believe social media creators and their unique vision will fuel the next wave of programming on TV," said Charlie Ibarra, Co-Founder and Head of Content at Creator TV. "Creator-led shows offer audiences authenticity and deep resonance."
A Strategic Distribution Partnership
The addition of Creator TV to TCLtv+'s lineup of over 400 channels provides TCL with unique, modern content that appeals to younger, digitally-native audiences. For Sabio, it represents a significant distribution milestone for its owned media property, enhancing its value proposition to advertisers seeking to engage streaming audiences.
"TCLtv+ is proud to support creator-led content reflecting the evolving landscape of modern entertainment," said Catherine Zhang, VP, Content Service & Partnership, TCL.
Featured Content and Live Events
The channel will feature established creator-led titles and live event programming, such as the upcoming Creator Poker Championship. This strategy of blending on-demand series with scheduled live events is designed to drive audience engagement and tune-in, mimicking successful tactics from both social media and traditional broadcast.
This launch underscores the continued convergence of digital and linear content models, offering advertisers new avenues to connect with audiences through the authentic voices of social media creators within the scalable, measurable environment of streaming TV.
About Sabio
Sabio Holdings (TSXV: SBIO, OTCQB: SABOF) is a technology and services leader in the fast-growing ad-supported streaming space. Its cloud-based, end-to-end technology stack works with top blue-chip, global brands and the agencies that represent them to reach, engage, and validate (R.E.V.) streaming audiences.
About TCLtv+
TCLtv+ features over 400 FAST Channels from major independent networks and studios including Paramount, FOX, A+E, Lionsgate, NBCUniversal, Warner Bros Discovery, NFL, Scripps, Fremantle, and more. The enhanced TCLtv+ app is available for download in the app store. For additional information, please visit tcltvplus.com for the full portfolio.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.