In an industry traditionally reliant on superficial metrics, a new solution is emerging to quantify the true impact of live events. ROME Insights, a data analytics and AI startup, has officially launched its groundbreaking framework designed to measure the quality of human connection and engagement at conferences, trade shows, and corporate gatherings.
Quick Intel
ROME Insights has launched the ROME (Return on Memorable Experiences) framework.
It uses AI and data analytics to measure human attention and emotional engagement.
The solution addresses a gap left by traditional metrics like attendance numbers.
It provides a composite score reflecting both immediate engagement and long-term recall.
The goal is to help event organizers justify budgets and demonstrate clear event ROI.
Early adopters report stronger sponsor renewals and more confident budget approvals.
For years, event organizers have struggled to prove value beyond basic attendance figures and booth traffic counts. These numbers fail to capture the depth of an attendee's experience or the lasting impression an event creates. The ROME framework is built specifically to address this gap, focusing on what matters most: the quality of human attention and emotional engagement.
The technology integrates multiple data streams, which include behavioral attention tracking alongside qualitative and quantitative analysis. This synthesis produces a definitive composite score that reflects both real-time engagement and the long-term memorability of the experience. This provides event teams with a clear, defensible metric to prove value to sponsors and stakeholders.
The co-founders emphasize the necessity of this innovation. "We built ROME because the events industry has been measuring the wrong things," said Zebell. "Organizers need to prove value to sponsors, stakeholders, and attendees. ROME gives them a way to do that with data that reflects real human experience." This sentiment is echoed by Bob Hutchins, who highlights the unique value of live gatherings, stating, "Live events are one of the few places where people still gather in person to learn, connect, and be moved by ideas. ROME helps organizers protect and prove the value of that experience in a world that demands measurable outcomes."
By offering a concrete way to measure experiential ROI, ROME Insights empowers organizers to make data-informed decisions, refine programming, and ultimately secure stronger investment in live events. The company is now working with event organizers, trade show producers, and corporate experience teams to implement its methodology across various event formats.
About ROME Insights
ROME Insights is an analytics and AI firm that helps event organizers measure the emotional and experiential impact of live gatherings. Co-founded by Justin Zebell and Bob Hutchins, the company provides tools, frameworks, and expertise to prove the ROI of in-person experiences.
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