Rembrand has announced a major expansion of its Spaceback AI capabilities, introducing a suite of controllable, forward-facing AI tools that empower brands to scale and augment their video ad creatives across CTV, streaming, and online video platforms. These enhancements address key pain points in creative transformation—such as format alignment between vertical and horizontal layouts, audio synchronization, and brand governance—while maintaining full creative control and eliminating friction when repurposing social assets.
Quick Intel
Brands increasingly hold vast libraries of high-performing social content, yet transforming these assets for broader video channels has historically involved significant manual rework, format mismatches, and risks to brand integrity. The updated Spaceback platform shifts this dynamic by placing advanced AI directly in advertisers' hands, accelerating production while preserving quality assurance and governance at every step.
The AURA discovery tool intelligently surfaces the strongest social performers within a brand's library, unlocking near-infinite source material and shortening the journey from insight to high-impact ad creative. FADE addresses a common shortfall by automatically creating professional-grade audio layers—eliminating dead air and ensuring social-first videos feel native and polished in longer CTV and streaming formats.
AI Backgrounds tackle the vertical-to-horizontal challenge by generating seamless, complementary imagery that enhances composition for TV and streaming environments without distorting core content. The Pause Ads capability further maximizes existing investments by adapting social assets to this high-engagement streaming format.
Unlike many generative AI platforms where outputs may deviate from brand guidelines, Spaceback emphasizes advertiser control, with built-in transparency and quality checks throughout the process. This approach enables brands to derive exponentially more creative variations from proven content while scaling efficiently across all major video channels.
"Modern brands are sitting on goldmines of social content, but there were challenges in formatting alignment that sometimes made the source content inapplicable for transformation to TV," said Casey Saran, President at Rembrand. "Couple that with the needs brands have to be in control of their brand, and most brands won't use an automation platform. We see these features as continuing our investment in UI and brand needs, with the intention of every brand integrating Spaceback into their creative toolset."
"The industry is moving away from one-size-fits-all creative toward flexible, format-agnostic solutions," said Joe Hall, Chief Product Officer for Spaceback. "We feel we are uniquely positioned to meet brands where they are—with the content they already have—and help them scale it intelligently across display, online video, and CTV without sacrificing quality or brand control."
These advancements position Spaceback as an essential creative toolset for modern advertisers, enabling seamless repurposing of social investments to fuel campaigns across premium video environments with greater speed, scale, and brand fidelity.
About Rembrand
Rembrand is the leading AI-powered platform for creating new native formats and experiences in video advertising. By leveraging advanced artificial intelligence and computer vision technology, Rembrand enables publishers and advertisers to unlock the full potential of video advertising, creating unskippable, high-impact advertising experiences that drive measurable results. Rembrand's technology seamlessly integrates brands into premium video content and turns social content into powerful ads with Spaceback.
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