Realeyes, a leader in Vision AI, has announced the launch of Adverteyes, a new creative intelligence company spun off to transform how marketing leaders ensure advertising effectiveness in the AI era. The new company's flagship product, PreView, uses AI models trained on a massive database of human response data to assess creative performance at scale and accurately predict which advertising assets will drive the strongest sales lift.
Realeyes has spun off a new creative intelligence company called Adverteyes.
Its PreView product uses AI to predict which ad creatives will drive the strongest sales.
The AI is trained on the industry's largest database of human attention and emotion data.
The spin-off addresses the need for sales-focused metrics over vanity metrics like social engagement.
Early results from clients like Mars and AXA show significant sales lift and business impact.
The technology is designed for integration into modern, API-driven marketing platforms.
Adverteyes is launched in response to a critical industry shift. As AI and video creators flood the market with content, CMOs are under pressure from CEOs and CFOs to demonstrate business results, not just vanity metrics. Max Kalehoff, CEO of Adverteyes, stated, "Marketers need intelligence that ensures every ad drives sales growth and ROI." The spin-off will allow the team to move at the velocity required by the market, with Mihkel Jäätma, CEO of Realeyes, serving as Executive Chairman.
The predictive power of creative attention metrics, which form the core of Adverteyes' offering, is already delivering significant value for major brands. Mars reported up to a 19% sales lift and $18 million in ad optimizations, while AXA found that attention scores explained 23% of incremental new business generation. The approach has garnered support across the ecosystem, with leaders from companies like Nielsen, Publicis Groupe, and Dentsu emphasizing that high-quality creative that earns attention is fundamental to driving media performance and sales efficiency.
The PreView product's accuracy is powered by a robust foundation of proprietary technology and data. This includes the world's largest fully-consented database of human attention and emotion responses, covering 18 million observations. It also leverages creative intelligence agents that decode every element of an ad, from objects to emotional tone, and advanced performance mapping that connects these insights to real business outcomes like sales. Backed by over 40 patents, Adverteyes provides a privacy-safe, predictive measurement system designed to make creativity measurable, predictable, and accountable.
About Adverteyes
Adverteyes makes every ad drive more sales in the AI era. By scoring attention and emotional response to advertising content, and connecting it to sales, Adverteyes delivers creative intelligence enabling CMOs to decision for sales growth and ROI. Over 40 leading marketers, agencies, and platforms like AXA, Dentsu, Google, Mars Inc., Nielsen, Publics and WPP rely on Adverteyes to power their advertising creative.
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