RAD Intel has launched RAD Amplify as an independent operating company, building on years of growth serving Fortune 1000 brands and global agency networks. RAD Amplify functions as a dedicated managed-services organization powered by RAD Intel’s real-time intelligence platform, enabling advertisers to execute faster, more precise marketing decisions through accurate audience and creator matching along with measurable campaign performance.
RAD Amplify integrates elevated creator strategy with live audience and cultural intelligence under a unified enterprise team. This setup provides senior marketing leaders with the tools to make clearer decisions on partnerships and distribution while minimizing inefficiencies and aligning campaigns closely to measurable business results.
Jeremy Barnett, CEO and co-founder of RAD Intel said, “Enterprise teams are being asked to deliver more performance with less room for error, and demand is already here. That’s why we’re bringing RAD Amplify to market now. With Rick Song and Emily Duban leading the business, we have proven operators at the helm - Rick scaling high-growth companies with discipline, and Emily earning trust with global brands through delivery. Together, they’ll lead go-to-market and ensure our intelligence translates into measurable, repeatable outcomes for enterprise teams.”
Rick Song, CEO of RAD Amplify said, “The marketing landscape has never moved faster or felt more fragmented. The advantage now belongs to organizations that can act on real-time audience insight. RAD Amplify is uniquely positioned to help advertisers turn cultural intelligence into smarter, more accountable media and influencer investments.”
Emily Duban, President of RAD Amplify, brings extensive experience leading revenue and delivery for RAD Intel’s major brand activations, including enterprise, global agency, and holding company relationships. Her track record includes driving creative and commercial discipline in high-impact go-to-market programs that convert strategy into consistent, repeatable outcomes.
From the agency perspective, RAD Amplify’s shared intelligence layer allows partners to enhance campaigns proactively. Erin Lanuti, a Principal at Vecrin and former Chief Innovation Officer at Omnicom PR Group said, “Much of the industry is still making significant decisions based on static dashboards and historical reports. The challenge is that audiences don’t behave in quarters, they evolve in real time, often post by post. Strategy built on legacy data inevitably falls behind behavior. RAD Amplify was designed to address that gap, delivering real-time, post-level intelligence that reflects how audiences are actually engaging today, not how they engaged last quarter.”
By leveraging RAD Intel’s core platform for live views into evolving online communities and audience behaviors, RAD Amplify empowers advertisers to respond dynamically to cultural shifts, improving precision in media and influencer investments while driving accountable performance.
About RAD Amplify
RAD Amplify is the enterprise managed services subsidiary of RAD Intel, serving Fortune 1000 brands and global agency networks. The company delivers AI–powered, live audience and cultural intelligence to help advertisers plan and activate media, content and creator programs with greater precision, speed and measurable performance.
About RAD Intel
RAD Intel is an AI marketing holding company built around a shared intelligence layer. Its portfolio includes RAD Amplify, the enterprise managed services business for creator, content, and paid media, and Lickly, a SaaS platform in beta for mid-market teams. RAD Intel is headquartered in Los Angeles, California and is backed by multiple Fidelity funds. RAD Intel was also selected by the Adobe Design Fund.
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